by Rebecca Sciullo | Oct 24, 2023 | Events, Learning
A Two-Part Program for Visual Artists: Art Business Planning for 2024
This program has ended, but check out this E-Guide which takes you through the material from the program.
Get help with your 2024 Planning.
I just released a self-paced eGuide for creating a 12-month art business action plan, based on this program. This Guide consists of a PDF and video recordings and covers SMART goal setting.
Learn more about the Guide here.
As we approach the end of yet another year, it’s the perfect time for you to reflect on your creative and business journey in 2023 and prepare for opportunities in 2024. To support you in this effort, I’m presenting a two-part program – Charting Your Art Business Progress: A Year-End Review and 2024 Business Planning.
A Program for All Visual Artists
This program is open to artists of all backgrounds and experience levels. Whether you’re an established artist or just starting your art business, reflection and planning are essential for growth and business success.
Define your path and set the stage for a prosperous 2024.
Program Details
The program consists of two sessions: Session One on November 14, 2023, and Session Two on December 5, 2023. Each session includes a presentation followed by time for questions.
You can attend live via ZOOM or receive a recording of each event if you cannot join us in real-time.
Session One – Do a Year-End Review for Your Art Business
Date: November 14, 2023
Time: 1:00 PM – 2:30 PM (EST)
In the first session, we will walk through how to do a comprehensive year-end review of your art business. It’s the perfect opportunity to take stock of your accomplishments and challenges in 2023
Session Two – Art Business Planning for 2024
Date: December 5, 2023
Time: 1:00 PM – 2:30 PM (EST)
In the second session, we’ll focus on turning your reflections and goals into a concrete plan for 2024.
Define your path as an artist and set the stage for a prosperous 2024.
This “Charting Your Art Progress” program offers a valuable opportunity for artists of all levels to reflect, plan, and prosper in 2024. Join Artisan Advantage for the two insightful sessions and set the stage for a successful year ahead.
Get Your E-Guide and Make Your Plan
I just released a self-paced eGuide for creating a 12-month art business action plan, based on this program. This Guide consists of a PDF and video recordings and covers SMART goal setting.
by Rebecca Sciullo | Oct 2, 2023 | Events, Learning
Are you an artist looking for practical strategies to sell your artwork?
In this program, artists will learn how to design practical strategies and specific actions to take to sell their unique body of work.
In Class One, you will learn how to develop a strategic plan by understanding market dynamics and your target audience. This foundation will pave the way for your art business to grow.
Class Two takes you beyond strategy, teaching you the tactics necessary for success. You’ll explore various marketing channels, from online platforms to social media, and discover how to use them effectively to meet your business goals.
Last but not least, in Class Three, we focus on sustaining your strategy for the long term. Learn the secrets of nurturing collector relationships, expanding your network, and exploring alternative revenue streams.
Carroll County members enjoy an exclusive 10% discount with the promo code MEMBER.
by Rebecca Sciullo | May 4, 2023 | Artist Websites, Learning, Tools, Your Hub
Promote Your Art Business with Email Marketing
Email marketing has become an important for businesses, including art businesses. Sending targeted, well-designed emails to your customers and subscribers can help you build relationships, promote your artwork, and boost sales. However, with the wide selection of email marketing services available, how do you select the right one for your art business?
Identify your email marketing goals
Before diving into the selection process, assessing your art business goals and how your email marketing will support them is important.
Consider your budget
Email marketing services come in different pricing plans, from free to expensive. Starting with a free service should be fine if you are just getting started. Some services charge based on the number of subscribers or the number of emails sent, while others have a fixed monthly fee. Different services offer different features at various pricing plans, so you should be able to find one that meets your budget.
Evaluate the features
Different email marketing services offer different features. Some key features include email templates, list management, automation, segmentation, A/B testing, analytics, and integrations with other tools. List the features you need and compare them across different services.
Check the deliverability rate
The deliverability rate is the percentage of emails that reach your subscribers’ inboxes. A high deliverability rate is crucial to the success of your email marketing campaigns. Look for a service with a good reputation for deliverability and measures to prevent your emails from being marked as spam. This article from EmailToolTester reviews popular services for their deliverability rate.
Try before you buy
Most email marketing services offer a free trial or plan with limited features. Take advantage of this to test the service and see if it meets your needs. Make sure to test all the features you need and evaluate the platform’s ease of use.
Look for user reviews
Finally, look for user reviews of the email marketing service you’re considering. User reviews can provide valuable insights into the service’s strengths, weaknesses, and user experience.
Just Start!
In conclusion, choosing a reliable marketing service is important, but even more crucial is just starting. Use these tips as a guide, but avoid getting too bogged down with analysis. Searching online will find you many review on different services. I used Mailchimp for years and recently switched to MailerLite, and it was an easy transition. You can always do the same.
Get the Artist’s Email Marketing Checklist
Would you like more information like this to help your art business sent directly to your inbox? Then, please join my email newsletter here, and as a thank you, I”ll send you an Artist’s Email Marketing Checklist.
by Rebecca Sciullo | Mar 18, 2023 | Channels, Events, Learning, Tools
Public relations (PR) and publicity can play a crucial role in the success of your art career. In today’s competitive art world, standing out among the sea of many talented artists is essential. PR and publicity can help you build your reputation, increase your visibility, and establish your credibility as an artist.
Please join me for an upcoming art marketing round table where we will explore the benefits, how-tos and strategy of PR and publicity for visual artists.
Let’s Talk about Getting You PR and Publicity!
Learn about resources that can help you with writing press releases and pitching journalists.
PR and Publicity for an Art Business
PR and Publicity for an Art Business
March 28, 2023
Please register for one time slot below:
11:00 AM Est/8:00 AM Pacific
Or
6:00 PM Est/3:00 PM Pacific
Free Event to Help Your Art Business
This event is free, but space is limited.
For more information about upcoming round tables and other resources to help with your art marketing, please join my email newsletter.
by Rebecca Sciullo | Mar 11, 2023 | Events, Learning
In April, I’ll be presenting Foundations of an Art Marketing System, a three-part virtual art marketing workshop for Rhode Island Watercolor Society. This series is virtual and open to all artists, with members of RIWS getting a discounted rate. Three sessions will be spread out over three Tuesdays during the month – April 11, 18 and 25. Artists can register here.
What is Foundations?
This program guides artists through setting up a manageable system that becomes a focused hub for a thriving art business. While the system is web-based, it supports all artist marketing activities, including in-person events such as exhibits, studio tours, and festivals.
Register Here
Session One: Tuesday, April 11th, 6:00 PM EST
Set up your art marketing system.
In this program, artists first receive an overview of this three-part system, so they understand how their system will work when completed. Then, we overview the setup of the first part – a dynamic web-based hub. Using a simple three-part marketing system, artists will learn to consistently share work with an audience across various marketing channels, such as social media and email marketing. The presentation will address how to do this for an artist starting from scratch or one looking to improve upon an existing website.
Session Two: Tuesday, April 18, 6:00 PM EST
Reaching an audience.
The second session teaches artists how to find audiences for their unique work. First, artists learn a four-step process to find audiences for their individual work. Then they learn strategies to connect with and grow their base of fans, followers, and collectors.The presentation also explains how to maintain strong relationships with a collector and fan base, including strategies and tools to help in this process.
Session Three: Tuesday, April 25, 6:00 PM EST
Manage Your Art Marketing Channels
In the final session, we review different channels available for artists to market work and how to develop specific strategies using these channels. This session includes how to create a content plan for your business. Then, we pull it together and discuss how to plan all your business activities within the system, from a year down to a day.
Students will receive a workbook for easy follow-along during class and speaker notes after the session. In addition, I will be available to students after the class is over via email to answer questions.
Sign-Up to Learn About Events
If you can’t make this event, but would like to be informed about upcoming sessions, please join my email newsletter here.
