Four Steps to Finding an Audience or Niche for Your Artwork
Now that we’ve covered the different ways people may connect with your work and how you can think about those connections to start finding an audience or niche for your artwork, it’s time to get more specific.
This week, we overview four steps to help you focus on your target audience with clarity and purpose.
Video Recap
Step One: Assess
The process begins with a comprehensive assessment of where you currently stand in your artistic career. Take stock of the type of work you’re creating, the volume of your output, and any past successes or feedback you’ve received. This introspection lays the groundwork for understanding your strengths, weaknesses, and potential avenues for growth. Next week, I’ll share an assessment tool that you can use.
Step Two: Research
With these insights from your assessment, it’s time for some research. Dive deep into potential audiences or markets, explore online strategies, converse with fellow artists, and observe trends and preferences. The goal is to gather as much information as possible to inform your next steps.
Step Three: Experiment with a Purpose
With research in hand, it’s time to put theory into action. Design purposeful experiments to gain traction for your art. Whether it’s showcasing your work in a new setting or engaging with a specific community, each experiment should be guided by clear objectives and an openness to learning.
Step Four: Build Upon What You Learn
After each experiment, take the time to reflect on the outcomes. What worked? What didn’t? Use these insights to iterate and refine your approach.
Help With Your Audience
Next week, we will start diving into each step. If you’d like some assistance in figuring out your audience, consider a Strategy Session, to discuss how we might be able to work together. If you’d like to explore a session, I offer complimentary calls where we can discuss how we might be able to work together.
Resources Mentioned in This Video
7 Steps to a Niche Marketing Strategy – Free Guide