Art Marketing Strategy
Becky Sciullo
With a background in communications and marketing, I help visual artists with strategies to meet their career and business goals.
My journey began alongside my father, artist Robert Yonke, as we started and expanded his business together. Our efforts got attention, as featured in The Wall St. Journal’s “Attention, Bloggers,” highlighting our unique approach.
Drawing from this experience, I’ve honed strategies and systems to support other creatives.
When I started helping my father, we both lacked contacts in the art world, so I started from scratch in creating a plan to gain attention for his work.
This plan involved crafting a niche marketing strategy to reach specific audiences, which we then used with success across various markets.
Drawing from this experience, I adopt a personalized approach with every artist I assist, taking the time to carefully consider their individual strengths, goals, and target audience. This allows me to craft strategies that are specifically tailored to enhance their visibility and maximize their potential for reaching their goals.
My Approach
A Personalized Path
First, I aim to understanding each artist’s goals and current situation. Then, I work with them to come up with unique strategies to help them achieve their objective.
Consistent and Effective Systems
I work with each artist to maintain a consistent communication and marketing system and provide tools and guidance for maintaining this consistency.
Strategy Support and Execution
Once we finalize the strategy, I can provide hands-on assistance to fulfill the plan. Whether it involves managing publicity, coordinating events, or refining their online presence, I offer practical support at every stage.
How Do I Know if Working With You is Right For Me?
Join me for a 15-minute call where you can tell me about your work and your goals. We can discuss how my services might be a fit.