In the past four videos  we’ve covered my process for finding an audience for your artwork – including steps from assessment to research and experimentation in finding an audience. Now, it’s time to turn these steps into actionable strategies.Â
Finding an Audience for Your Art: Â Video Recap
Once you’ve experimented and seen what resonates with your audience, take note of what works. For example, with Robert Yonke’s Bluegrass Painter project, press releases to niche media resulted in a swift and positive response. Identifying successes lays the groundwork for strategy development.
It’s important to remember that not every experiment will yield immediate success, and that’s perfectly normal. In fact, setbacks can be valuable learning opportunities. When faced with a setback, take the time to evaluate why things didn’t go as planned. This could be an indication that adjustments are needed, or it could be a sign that the approach isn’t the right fit.Â
When you find a strategy that works, it’s not enough to acknowledge its success. It’s time to amplify your efforts. For the Bluegrass Painter, this meant doubling down on press releases, reaching out to potential clients, attending relevant events, and crafting tailored social media strategies. By building upon their successes, they were able to extend their reach and deepen their connection with their newfound audience.
In future videos, we’ll explore these strategies in more detail and explore how you can implement them effectively to continue growing your audience and expanding your reach.Â
Four Steps to Finding an Audience or Niche for Your ArtworkÂ
Now that we’ve covered the different ways people may connect with your work and how you can think about those connections to start finding an audience or niche for your artwork, it’s time to get more specific.Â
This week, we overview four steps to help you focus on your target audience with clarity and purpose.
Video Recap
Step One:Â AssessÂ
The process begins with a comprehensive assessment of where you currently stand in your artistic career. Take stock of the type of work you’re creating, the volume of your output, and any past successes or feedback you’ve received. This introspection lays the groundwork for understanding your strengths, weaknesses, and potential avenues for growth. Next week, I’ll share an assessment tool that you can use. Â
Step Two:Â ResearchÂ
With these insights from your assessment, it’s time for some research. Dive deep into potential audiences or markets, explore online strategies, converse with fellow artists, and observe trends and preferences. The goal is to gather as much information as possible to inform your next steps.
Step Three: Experiment with a PurposeÂ
With research in hand, it’s time to put theory into action. Design purposeful experiments to gain traction for your art. Whether it’s showcasing your work in a new setting or engaging with a specific community, each experiment should be guided by clear objectives and an openness to learning.
Step Four: Build Upon What You Learn
After each experiment, take the time to reflect on the outcomes. What worked? What didn’t? Use these insights to iterate and refine your approach. Â
Help With Your Audience
Next week, we will start diving into each step.  If you’d like some assistance in figuring out your audience, consider a Strategy Session,  to discuss how we might be able to work together.  If you’d like to explore a session, I offer complimentary calls where we can discuss how we might be able to work together.
Local to Regional Marketing Strategies for Artists
This Art Marketing Brief will provide a presentation and related resources around effectively marketing your art locally and regionally. We’ll discuss the importance of understanding the unique aspects of your local market and how grassroots efforts like pop-up exhibitions and collaborations with nearby businesses can help you connect with your community. We’ll also look into regional marketing strategies, such as engaging with local art festivals and galleries, and using social media to reach audiences in and beyond your immediate area.
Art Marketing Briefs include a presentation and related resources. You don’t have to worry about being available at a specific time for this information, as all registered artists receive the Brief delivered to their email on April 23rd. This will be followed by an invitation to a live and recorded Q&A session where we answer questions and expand on the topic.
Get Your Art. Marketing Brief Below – Releases April 23rd
In today’s discussion, we’re exploring two more ways people connect with artwork: subject matter and function.
Video Recap
Subject matter refers to creating art around specific subjects or activities of interest to a particular group. Another way people connect with art is through its function.
Identifying these connections can help to identify your niche or audience. Once someone connects with your art through subject matter or function, the next step is to nurture that relationship, which we’ll discuss in future episodes.
Understand the Connection
By understanding how people connect with your work, you can uncover niche markets and audiences.
If you’d like some personalized guidance, consider a complimentary call to discuss how we might be able to work together.
This first weekly videoexplores the terms niche and audience and how they work together. Then, we discuss first thoughts on identifying your niche audience. Â It starts with discovering your unique artistic voice and understanding what sets your work apart. You’ll uncover valuable insights into your niche audience’s preferences by paying attention to who’s drawn to your art and why.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
