Four Steps to Finding an Audience For Your Art
We’ve been working through the four steps to finding an audience for your art – a process I use to when working with artists. In the last video, we talked about doing a comprehensive assessment of your current body of work. This week, we focus on doing research around the ideas you come up with during this assessment.
Step Two: Using Research in Finding an Audience
Video Recap
Research is key to understanding who might appreciate your art and how to reach them effectively. Here’s a simple breakdown of what we discussed:
1 – Use the internet.
Start by searching online for keywords related to your art. This process can lead you to information such as potential people, organizations, and events that might be a fit or have interest in your work.
2 – Keep Track of What you Learn
It’s essential to write down what you find. I recommend spreadsheet tools like Google Sheets, Excel, or Airtable to organize your information. This will help you stay organized, and you will use this information later in the marketing process.
3 – Set Time Limits
Research can take up a lot of time, so setting boundaries is smart. Decide how much time you’ll spend researching each day and stick to it. This will prevent you from getting overwhelmed and help you make progress consistently.
4 – Engage with Others
Don’t just rely on the internet. Talk to other artists and people who might be interested in your art. Their feedback can give you new ideas and perspectives. Also, attend events or gatherings related to your art to learn more and meet potential fans.
5 – Refining Your Ideas
Research isn’t just about gathering information—it’s about figuring out what works best for you. Some ideas might not pan out, and that’s okay. Keep exploring and stay open to new possibilities.
As we move forward, remember that research is an ongoing process. Keep learning, stay curious, and don’t be afraid to try new things. Join us next time as we dive into experimenting with purpose!
Resources
7 Steps to a Niche Marketing Strategy – Free Guide