You did it! You started or added a blog to your artist website. Congratulations!
Now, you may be asking yourself, “What do I post?”
What you post first depends a little bit on your situation. The truth is, first posts don’t matter that much. The good news about this is that not many people will see your blog at first. I advise artists not to share their blogs until they have ten to fifteen posts under their belts. Unless you already have a large email list or large online following, your traffic will probably be light. That’s okay! Take solace in this fact and don’t put too much pressure on yourself. The important part is to start.
Where to begin?
Are you an established artist with a devoted following, or are you new to marketing your work? This may alter your conversation a bit with your readers, but generally speaking, consider the following:
What is interesting to your audience?
If you are an established artist with a following, you will probably want to share new work. You might want to take the opportunity to share the process behind your work. Or, introduce outlets where people can find your work, if not purchasing from you direct.
If you are new to selling your work, you will want to start sharing work that best gives your visitors an idea of who you are as an artist – the work that is most representational of what you do.
If you are a teaching artist, looking to grow your following, you should consider the questions your students commonly ask you. What are the things they get stuck on? These will be great first topics for you.
Tell your story.
You can never go wrong providing the who, what, why, when, and where behind your art.
Who are you an artist?
What kind of work do you create?
Why do you create this work?
When did you get started, and how?
Where direction are you headed in with your work?
Just Start
The most important thing in this process is to start. Blogging is an evolving process. The more you write and post, the easier it becomes. As you grow and work with your plan, post ideas will become more evident.
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