by Becky Sciullo | Apr 28, 2021 | Consultations, Learning, Resources
You may have seen or heard me mention my Office Hours service for artists, and you might be wondering, what does she mean by that?
What are Office Hours?
Office Hours are consulting sessions divided into two-hour blocks of time that I spend working for and with artists who hire me to help them with their business. I have found that organizing these units this way works well from both a time and payment standpoint. Suppose you want to build out a complete marketing system for your art business. In that case, I recommend that you consider the Artisan Advantage Interactive Toolbox, which includes one-on-one consulting time. But, if you are looking for more targeted help in one specific area, Office Hours might be your best option.
How Do Office Hours Work?
The first thing you do is to purchase the block of time here. A confirmation page then provides a short form that tells me about your work and your business. Once I receive and review this form, we will set up a short fifteen to twenty-minute Zoom call to set goals for our time working together. As each artist may have different goals, we will also develop a course of action for the Office Hours block. Some of the time may be allotted to me putting a plan together for you and then coming back together or working together the entire two-hour time. It will just depend upon your situation.
Here are some examples of what an Office Hours block can accomplish.
Review your current website and determine updates and changes that you can make to strengthen your web presence.
Help you get your artist blog started with a content plan.
Help you figure out who is your target audience and where to find them.
Work on a publicity strategy.
These are just a few examples, and it ultimately depends upon your individual business needs. If you have an idea or questions about Office Hours, get in touch at becky@artisan-advantage.com.
How to Purchase Office Hours
A block currently costs $150 for two hours. The two-hour time does not include our initial fifteen-minute Zoom introduction.
Effective June 1st, Office Hours will increase to $200 per two-hour block. Purchase before June 1st to lock in the price of $150.
More Information
If you’re not ready for Office Hours but would like to stay posted with free information to help your art business, please join my email newsletter here.
Photo by Scott Graham on Unsplash
by Becky Sciullo | Mar 15, 2021 | Learning, Productivity, Resources, Social Media
Here are some marketing ideas for your Monday morning.
Six Art Marketing Ideas
1 – When crafting your PR strategy, don’t overlook radio stations, particularly your local public stations like this one in my hometown. Many times they interview visual artists. And, the stations have websites where they will be able to share images of your work and the recording.
2 – If you have a strong presence on Etsy or another e-commerce site, edit your Facebook header button for followers to take action by creating a “Shop” button that goes directly to your online store.
3 – If you’re new to Etsy, you will not have any feedback or testimonials, which can put some buyers off. Work on nurturing testimonials to build credibility so people will trust purchasing from you. If friends and family typically purchase directly from you, ask them to make their next purchase through the platform so they can leave reviews for you. Or, start with a product at a lower price point so buyers can take a chance on you, allowing an opportunity for your to build their trust.
4 – Interior designers are always on the lookout for on-trend artwork, and if you have it, you can make multiple sales by targeting this group. Be proactive. Connect with interior designers in your local market and send them a message. Don’t spam them or try to sell right off the bat. Just make a connection. You will get rejections and not everyone will respond. Don’t take it personally; stick with it. Eventually you should find one who clicks with your work.
5 – Are you frustrated that you don’t have enough time in your day for marketing? Take time to evaluate how you spend your time. You can do this by keeping a simple list of what you do every day. After a week or two, see if you can identify activities that you can streamline or eliminate to open up time in your schedule.
6 – Whenever a magazine or other publication features your work, make sure you are referencing and linking back, giving props to that media outlet through tagging on social media or sharing their site on your blog.
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by Becky Sciullo | Feb 1, 2021 | Learning
Happy February! Here are some marketing ideas for your Monday morning
Six Art Marketing Ideas
1 – Spend time creating and scheduling social media posts for the coming months. Did you know that you can pre-schedule your social media posts for the week or month ahead? Some platforms like Facebook allow you to do it right in your account, or you can use a service like Hootsuite to schedule more than one platform at once.
2 – Have you finished a series of work while staying at home this past year? Did you a specific body of work as a result of the pandemic? I’ve noticed that magazines and newspapers are focusing on human interest around activity during these strange times. Why not put together a press release about this work and send it to targeted media outlets.
3 – If you’re using Instagram to market your art, these tips from Social Media Examiner might help.
4 – And, also if you’re using Instagram, read this at the Artist Network.
5 – Think about your website and blog visitors in three categories. First-time visitors, repeat visitors who’ve never purchased from you and repeat visitors who have bought from you in the past. Think about how you can speak to all three groups when putting out content.
6 – Create a collaborative social media giveaway. Join together with several artists to coordinate a giveaway of your work. Each artist can choose one item to promote. Work together to develop a plan on how people will enter and how you will determine the winner. This could be a great way to cross-promote while gaining new followers.
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by Becky Sciullo | Jan 25, 2021 | Learning
Here are some marketing ideas for your Monday morning.
Six Art Marketing Ideas for your Monday Morning
1 – Ask your followers on social media to either vote on or suggest a title for a new piece of art. Generating more comments will increase your exposure.
2 – Holiday marketing campaigns are not just for end of year holidays like Christmas. Use your holiday marketing strategies to market around smaller holidays throughout the year, including times such as Valentine’s Day, Mother’s Day, Father’s day, and more. You can get creative and consider lesser known holidays and observances as well.
3 – Are you looking for publicity? Use HARO (Helpareporter.com). It’s how Robert Yonke and I gained exposure in the Wall Street Journal.
4 – If you are a visual artist who focuses on work featuring a specific geographic region, consider a “hyperlocal” strategy. Join your Chamber of Commerce or other local business group. It’s possible to participate in many things virtually these days. Make sure you are a part of the local artist registry. Immerse yourself in your local community.
5 – Are you missing live interaction with current and prospective collectors? Hold an artist talk over Facebook live. Announce a specific date in advance, then prepare a list of frequently asked questions to answer.
6 – Instead of always releasing one work at a time, consider releasing work in a series. Then, be deliberate in how you present the work to generate more interest and income. As a result, creating art with a common theme often encourages repeat purchase.
Get More Art Marketing Help
Would you like weekly updates with information like this to help your art business? Sign up for my mailing list here.
If you’re signed up for my email newsletter and NOT receiving my weekly updates, please check your spam folder
by Becky Sciullo | Jan 4, 2021 | Learning
Here are some art marketing ideas for your Monday morning.
Six Art Marketing Ideas
1 – You’ve probably heard of the “wedding singer.” Have you heard of the “wedding artist” – an artist who paints live during a wedding. Even if painting portraits or images of people or painting live aren’t your jam – there are other ways this could work. What about a custom painting of the wedding bouquet? Could you do an abstract inspired by the couple’s first dance? There are endless ideas if you put your mind to this one. Many weddings are on hold right now. Get out in front of the wedding wave that will eventually happen with your concept.
2 – Focus on existing customers. Based on their experience, the chances of an existing customer purchasing from you is far more likely than with a new follower who is still getting to know your work.
3 – The new year has me thinking about calendars. Have you ever consider selling a calendar featuring your art? What an inexpensive way for people who love your work to enjoy it throughout the year.
4 – It’s been a bit dreary where I live. Help your fans beat the winter doldrums with a virtual studio tour using Zoom or Facebook live.
5 – Subscription boxes are all the rage. I purchased this one for my daughter. Maybe you could create a version for your art business? Put that thinking cap on again and see what you come up with.
6 – Make sure you include social sharing links at the end of your blog posts to make it easy for your readers to share your work and content.
Get More Art Marketing Help
Would you like weekly updates with information like this to help your art business? Sign up for my mailing list here.
If you’re signed up for my email newsletter and NOT receiving my weekly updates, please check your spam folder.
