by Becky Sciullo | Jul 12, 2021 | Artist Websites, Resources, Social Media
Here are some marketing ideas for your Monday morning.
Seven Art Marketing Ideas
1 – If you offer an email newsletter sign-up on your website, make sure you send a welcome email when new subscribers join your list. Make an impression when they’ve just joined, and you and your work are top of mind.
2 – Consider Instagram live for artist talks, Q&A sessions, and other interactions with your fans.
3 – With all this marketing, don’t forget about your portfolio. A focused, organized, and up-to-date portfolio prepares you to present your work whenever asked. I love Artwork Archive for this purpose.
4 – Identify buying patterns with your customer base and organize your marketing efforts around these patterns.
5 – Are you looking for a way to create graphics or marketing materials with your art? Try Canva! I have zero graphic design skills and find it very easy to use:)
6 – Use these visual content marketing trends to your advantage.
7 – Finally, if you want to get started with email marketing, here is a great round-up of the top free services.
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Monday Morning Marketing Ideas is a regular blog post series to offer ideas that you might use in your business. Thoughts provided cover a wide variety of medium and marketing methods. Some may seem a little crazy. Others, you might say, now why didn’t I think of that? These are simply ideas that pop into my head or come across my desk as I work through the week. I don’t always have time to write an entire blog post on the subject, but I thought they might be worth sharing.
For even more ideas and information, join my weekly newsletter here.
by Becky Sciullo | Jun 28, 2021 | Artist Websites, Resources, Tools
Here are some marketing ideas for your Monday morning.
Five Art Marketing Ideas
1 – It’s never too soon to start your email list—many people who visit a website for the first time never return. It’s good when fans subscribe to social media profiles, but that doesn’t guarantee that they will see all of your content. One way to keep people coming back and ensure they don’t miss content is by asking them to subscribe to your blog or an email newsletter.
2 – Make sure your website is mobile-friendly using a tool like this.
3 – Make it easy for people to purchase from you. You can do this by having clear information on your website, such as a call to action or easy-to-find purchase buttons in your gallery. It also helps to have a dedicated page explaining how to purchase work.
4 – Print out your work as stickers using a service such as Sticker App. You could include them as thank-you for artwork purchases or offer them as a fun, low-cost item when displaying your work for sale.
5 – If you offer limited edition prints, rather than providing them as afterthoughts to your original work, give them the attention they deserve. Announce the release of each new edition through your email newsletter, blog, and social media.
Learn More
Monday Morning Marketing Ideas is a regular blog post series to offer ideas that you might use in your business. Thoughts provided cover a wide variety of medium and marketing methods. Some may seem a little crazy. Others, you might say, now why didn’t I think of that? These are simply ideas that pop into my head or come across my desk as I work through the week. I don’t always have time to write an entire blog post on the subject, but I thought they might be worth sharing.
For even more ideas and information, join my weekly newsletter here.
by Becky Sciullo | Jun 22, 2021 | Resources
Let’s Talk!
I’m in the process of putting together a new product, and I would like some input from you. I’m seeking ten visual artists for a short phone or zoom conversation. This call will be for market research only and is not a sales call.
A Thank You Gift
As a thank you, participating artists will receive a free copy of the new product, which will be available in August.
If you’re interested in participating, let me know by sending me an email at becky@artisan-advantage.com.
Photo by Quino Al on Unsplash
by Becky Sciullo | Jun 14, 2021 | Resources, Tools
Here are some marketing ideas for your Monday morning.
Five art marketing ideas.
1 – Want to jump on the TikTok bandwagon? Here is a guide for small businesses.
2 – Prices on your website are a good thing. People may have no idea whether or not they are in your price range, and they might not feel comfortable asking you. Make it easy for people to work with you by listing them.
3 – If you are a plein air painter, share images of your work in context. Simply take pictures of your work on the easel before you leave the area where you are painting.
4 – Writing interesting descriptions about your work can help with SEO.
5 – Are you headed back to live events and festivals this summer? Piggyback on current shopping trends and offer a pre-purchase option where possible allowing people to then pick up in person at the event.
Learn More
Monday Morning Marketing Ideas is a regular blog post series to offer ideas that you might use in your business. Thoughts provided cover a wide variety of medium and marketing methods. Some may seem a little crazy. Others, you might say, now why didn’t I think of that? These are simply ideas that pop into my head or come across my desk as I work through the week. I don’t always have time to write an entire blog post on the subject, but I thought they might be worth sharing.
For even more ideas and information, join my weekly newsletter here.
by Becky Sciullo | Apr 28, 2021 | Consultations, Learning, Resources
You may have seen or heard me mention my Office Hours service for artists, and you might be wondering, what does she mean by that?
What are Office Hours?
Office Hours are consulting sessions divided into two-hour blocks of time that I spend working for and with artists who hire me to help them with their business. I have found that organizing these units this way works well from both a time and payment standpoint. Suppose you want to build out a complete marketing system for your art business. In that case, I recommend that you consider the Artisan Advantage Interactive Toolbox, which includes one-on-one consulting time. But, if you are looking for more targeted help in one specific area, Office Hours might be your best option.
How Do Office Hours Work?
The first thing you do is to purchase the block of time here. A confirmation page then provides a short form that tells me about your work and your business. Once I receive and review this form, we will set up a short fifteen to twenty-minute Zoom call to set goals for our time working together. As each artist may have different goals, we will also develop a course of action for the Office Hours block. Some of the time may be allotted to me putting a plan together for you and then coming back together or working together the entire two-hour time. It will just depend upon your situation.
Here are some examples of what an Office Hours block can accomplish.
Review your current website and determine updates and changes that you can make to strengthen your web presence.
Help you get your artist blog started with a content plan.
Help you figure out who is your target audience and where to find them.
Work on a publicity strategy.
These are just a few examples, and it ultimately depends upon your individual business needs. If you have an idea or questions about Office Hours, get in touch at becky@artisan-advantage.com.
How to Purchase Office Hours
A block currently costs $150 for two hours. The two-hour time does not include our initial fifteen-minute Zoom introduction.
Effective June 1st, Office Hours will increase to $200 per two-hour block. Purchase before June 1st to lock in the price of $150.
More Information
If you’re not ready for Office Hours but would like to stay posted with free information to help your art business, please join my email newsletter here.
Photo by Scott Graham on Unsplash
by Becky Sciullo | Apr 26, 2021 | Artist Websites, Learning, Resources, Tools
Here are some marketing ideas for your Monday morning.
Six Art Marketing Ideas
1 – When listing images of your work on e-commerce sites such as Etsy or even your own website, make sure that your lighting and the way you photograph them are consistent. There are apps such as Vsco to help you with this.
2 – If you are actively seeking commission work, dedicate a page on your website for these projects. Include terms of working with you and images and stories about commission work that you have done in the past with testimonials.
3 – Sometimes people get home and a piece doesn’t work in the space they thought it would. Let your clients know that if they change their minds about a purchase, they can return the artwork for a full refund minus the cost of shipping and handling. Robert Yonke offers this for his work. In the history of working with him, we’ve had two return art. In both cases, they exchanged the work rather than asking for a refund. As a result, people may be more comfortable making a large purchase, knowing that if they get it home and have a change of heart, they can return it.
4 – Be familiar with the places you can market your art in your region. What spaces exist for you to show and sell your art? The spaces can include public spaces like museums and libraries, commercial galleries, and other businesses that feature artists. Keep track of these places and ones that might be a fit for your work. Meet the people who run them. Then, stay in touch so that you stay on top of opportunities that might be a fit for your work.
5 – Don’t forget to use tagging in your marketing. Tags are the search keywords that people use to find your art. You can tag your work in many places, including social media, your blog, and e-commerce sites. Tagging your work helps bring it to the top of search results on the platforms you are using and search engines.
6 – Are you stuck? Sometimes, taking a break from marketing isn’t a bad thing either. Consider a creativity vacation.
Learn More
Monday Morning Marketing Ideas is a weekly blog post series to offer ideas that you might use in your business. Thoughts provided cover a wide variety of medium and marketing methods. Some may seem a little crazy. Others, you might say, now why didn’t I think of that? These are simply ideas that pop into my head or come across my desk as I work through the week. I don’t always have time to write an entire blog post on the subject, but I thought they might be worth sharing.
For even more ideas and information, join my weekly newsletter here.
