Get Started with Email Marketing: Essential Tools for Artists

 Plus, Grab the Free Video + Cheat Sheet When You Subscribe!

Are you an artist ready to move beyond social media and start building stronger, more consistent relationships with your collectors, followers, or students? Email marketing might just be the next big step for your art business, and Art Is an Advantage is here to help you get started.

In a recent Art Marketing Brief, Becky Sciullo walked artists through the essential tools and tech you need to begin email marketing—and now that brief is available to you as a free resource. 

Sign up for this resource, and you’ll get immediate access to:

• The video training: “Getting Started with Email Marketing Tools for Artists”

• The “Getting Started with Email Marketing” Cheat Sheet

What You'll Learn in the Video

This resource breaks down email marketing into manageable steps so that even if you’re new to this marketing channel, you’ll get a complete overview of the basic tools you will use when implementing an email marketing system for your art business.  

Here’s what’s covered:

• Why email marketing is more powerful than social media for connecting with your audience

• The most important categories of tools you'll need to get started

• Email platforms she recommends for artists (like MailerLite and Mailchimp)

• Why you need a dedicated email address—and how to get one

• What to look for in a platform to support automation, templates, and audience growth

• How to keep things simple when you're starting out (and avoid decision paralysis)

Whether you're marketing originals, workshops, or prints, building your email list gives you control over your communication with your audience—something that social media doesn’t.

How This Series Works

This session is part of an ongoing weekly series designed specifically for artists who want to demystify email marketing and make it work for them. Each session focuses on a specific bite-sized topic so you can take action without getting overwhelmed.

Ready to Start?

Sign up now and get the series' first session plus your free cheat sheet. It’s perfect for painters, photographers, ceramicists, fiber artists, and other creatives who want to connect more directly with their supporters.  Once you join this list, you can access all the Art Marketing Briefs around email marketing.  

 Subscribe Here to Get the Free Video + Cheat Sheet