Foundations with The ARTS Council of the Southern Fingerlakes

Foundations with The ARTS Council of the Southern Fingerlakes

by | Apr 20, 2022 | Events, Learning

Foundations in Marketing Strategies for Artists

 

Over the next three months, I’ll be presenting Foundations, a three-part virtual art marketing workshop for The ARTS Council of the Southern Finger Lakes as part of their Business of Art series. This series is virtual and open to all artists, with members of The ARTS Council getting a discounted rate. Three sessions will be spread out over three months, starting on Tuesday, April 26, 2022. Artists can register for one, two, or all three sessions.  

What is Foundations?

This program guides artists through setting up a manageable system that becomes a focused hub for a thriving art business. While the system is web-based, it supports all artist marketing activities, including in-person events such as exhibits, studio tours, and festivals.

Register Here 

Session One: Tuesday, April 26, 6-8 pm 

Set up your art marketing system. 

The first session will include building a dynamic web presence, overcoming challenges, and building a marketing system that works for your visual art business. Using a simple three-part marketing system, artists will learn to consistently share work with an audience across various marketing channels, such as social media and email marketing.

Session Two: Tuesday, May 24, 6-8 pm 

Reaching an audience.  

Session two builds on the first by diving into finding and growing a unique audience of collectors and fans.

The presentation also explains how to maintain strong relationships with a collector and fan base, including strategies and tools to help in this process.

Session Three: Tuesday, June 21, 6-8 pm 

Manage Your Art Marketing Channels 

This session works to help artists focus on the best art marketing channels for their work and business model. In the first half of the session, we will review traditional and non-traditional marketing channels for visual artists and how to determine which ones are best for your work.

Then, we will cover how to manage the channels consistently without feeling like you are short on time. This includes an outline of simple strategies and daily activities for your daily routines. We will also discuss how to deliver a steady stream of content for fans and followers and tricks and hacks for using some more popular platforms for visual artists, such as Facebook and Instagram.

If you’ve attended Build a Dynamic Web Presence in the past, these workshops will expand upon topics in that presentation.

Sign up for one or all three at this link.  

Get One-on-One Help with Your Visual Art Business!

by | Nov 13, 2017 | Consultations, Planning, Resources, Tools, Uncategorized

I love nothing better than working with artists who are eager to grow their businesses.  If this sounds like you, we need to connect!

Also, I am excited to announce some enhancements to my Personal Consulting Package.   The package still includes a review of your art business along with a written plan of recommended actions to take.  I’ve added a follow-up component, including weekly email and monthly phone calls for three consecutive months after your consultation.  I decided to add this component after “piloting” it with a recent client.  She felt that the weekly check-ins were a big part of her being able to push her business forward, so I’ve decided this needs to be a part of the package.

Additionally, any lessons or programs that are included in my Sell Your Art program will be provided to you at no charge.  Some of these tools include:

Finding Your Vision Lesson and Worksheet 

Writing Your Artist Statement and Bio – Lesson and Worksheet

Sell Your Art Overview Video Presentation 

Managing Your Contacts Tool 

Managing Your Prospects Tool 

The Personal Artist Consulting Package including all of the follow-up calls/emails and tools is $300.

I am currently scheduling consultations for January.   There is a limited number of artists I can work with so I encourage you to commit now to doing this for your business in 2018.

 

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