Monday Morning Marketing Ideas

by | Dec 7, 2020 | Learning

Here are some marketing ideas for your Monday morning.

Ten Art Marketing Ideas

1 – Make a promotion plan for 2021.  Identify different holidays and events that you can market around.  Consider planning out blog posts,  flash sales and other ideas to promote your work around these events.

2 – Instagram has recently become more search-friendly.  Make sure you are using relevant keywords in your posts.

3 – Make sure you are collecting contact information from ALL of your customers so that you can stay in touch.

4 – Do you have an elevator pitch?    Work on a quick statement to keep in your back pocket for when you need it.  You might not be presently riding elevators, but there are other ways to use it, such as in email introductions and your social media profile.  You will be surprised how often you can use it.

5-  Do you have testimonials from clients about your work?  Add them to your website.  Feature them in a blog post.

6 – Don’t underestimate the importance of your bio.  Make sure you add it to all of your social media profiles and your website.  Consider that 50-word statement mentioned above.

7  – Come up with a list of seasonal keywords to weave into your blog posts to stay relevant and current with what’s going on in your clients’ lives.

8 – Do you create work that you can offer together as bundles for a small discount?  Grouping multiple items together can encourage sales.

9 – Are you serious about selling to interior designers?  Consider setting up a profile on Houzz.

10 – Always remember to follow-up.  Have you answered all their questions?  Was the client happy with the results? Can you stay in touch?

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Your Artist Statement and Bio

by | Mar 31, 2017 | Uncategorized

If I asked you for a copy of your artist statement and bio, could you send me a copy of both today?  If not, why not?  Maybe you have one, but not the other.  Maybe you have them, but they are outdated by several years.  If you need to write or update them, here are some tips.

Your artist statement should be a reflection of you and your work.  You are telling your audience what you want them to understand about your art.  You are explaining to them why they should want to look at your work.  

  1. Write it in the first person.
  2. Write about your creativity, emotions and things that influence your art.
  3. Keep it real.  Make it an authentic representation of you and your work.
  4. Keep it concise and clear.   Your audience will thank you.
  5. It should represent current work.
  6. Consider multiple versions for different bodies of work.
  7. Tell people what you want them to know about your work.
  8.  Keep a journal as you work, writing down thoughts that come to you about influences and ideas that you have along the way.  It will be helpful to you when you sit down to write your statement.

Your bio is a highlight of your background, career and accomplishments.  Think of it as a snapshot of your CV or resume. 

  1.  Write it in the third person.
  2. Include recent highlights and accomplishments such as awards, publications, notable commissions, etc….
  3. Write both a short (50 to 100 words) and longer version of a couple of paragraphs.
  4. Add a quality head shot.

For both the artist statement and biography you want to do the following:

  1.  Review and update at least once a year.
  2.  Have them ready to go when you need them, both electronically and in print.
  3. Proofread!
  4.  Ask someone else to proofread and for input.

Do you have a question about your artist statement or bio?  Drop me a line at becky@artisan-advantage.com and I will try to help.

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Photo Credit:  Alejandro Escamilla

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