Your Welcome Series: What to Write in Your Emails (With Examples)
- artisanadvantage
- Jul 23
- 3 min read
In the last post, we covered what a welcome series is and why artists need one. Your task was to draft your first welcome email. If it’s started, you’re on track.
Now, let’s build on that. How do you fill out the rest of your welcome series? This post outlines what to include in your series of emails after someone subscribes to your list, along with examples and prompts to help guide you.
How Many Emails Do You Actually Need in Your Welcome Series?
Most artists find three to five emails sufficient for a welcome series. You don’t want to overwhelm, but don’t vanish after one message either. If you’re starting out, begin with three emails. Add more later as you get comfortable sharing your story.
A Simple 3-Email Structure (With Examples)
Don’t overthink it. Here’s a simple structure that fits almost any creative practice:
Email 1: The Warm Welcome
This is the email you drafted last week. It’s your first hello and chance to set the tone for new subscribers.
What to Include
A short personal intro or your “why”
What they can expect from your emails (e.g., behind-the-scenes, new work, occasional updates)
One strong image or link to your work
Optional CTA: “Reply and say hello” or “Follow me on Instagram”
Example Template
Hi, I’m [Name]. I create [medium/subject] inspired by [something personal]. I’m so glad you’re here. I’ll be sending occasional updates about new work, process stories, and where to find me next. For now, here’s one of my favorite pieces, along with the story behind it…
Email 2: Your Creative World
Now that they know you, invite them into your studio. This email deepens connections by offering a behind-the-scenes look.
What to Include:
A story behind one piece or a recent project
Materials, process, inspiration, or challenges
A link to your blog, shop, or social feed
Optional CTA: “What kind of art do you love?” or “See more behind-the-scenes here.”
Example:
This painting came from a rainy morning in my sketchbook. I used to skip days like that, but now they’re some of my best creative moments. Here’s a look at how it came together, from sketch to final piece.
Email 3: A Soft Invitation
Now, gently show people how they can support your work, if they wish.
What to Include:
A link to your shop, events, commissions, or newsletter archive
Frame it as an invitation, not a pitch
Keep it short and conversational
Optional CTA: Here’s what’s available,” or “Take a peek at what’s coming up.”
Example:
If you’ve enjoyed getting to know my work, I’d love to show you more. You can explore my available pieces here (sharing link), or bookmark it for when the time’s right.
Optional Add-Ons (If You Want to Go Beyond 3)
Once you have the core three, add one or two more as needed:
Email 4: A Collector Story or Testimonial
Share how someone connected with your work or a piece found the perfect home
Helps new subscribers imagine themselves collecting your work, too
Email 5: A Small Gift or Resource
Share a desktop background, a time-lapse video, or a short instructional video
This adds surprise and generosity with no strings attached
Quick Tips for Writing Your Series
Keep it short and personal.
Keep it natural by talking as you would to a friend.
Include one clear link or action. Don’t overwhelm.
Start writing now. Choose one email to draft and finish it this week.
Getting Your Welcome Series Done
You don’t have to write all five emails at once. Take it step by step. If you’ve started your first email, you now know what to say in the next two or three.
Next week, we’ll cover how to automate your welcome series, allowing it to run while you focus on your art.
Your assignment this week: Select one email from the list above and draft it. You’re building a system that supports your art in the long term, without risking burnout.
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