Is Your Website Your Best Salesperson? Tips for Artists

artisanadvantage
May 19
3 min read

Imagine having a salesperson who works 24/7, never takes a day off, and always shows up ready to present your artwork in its best light. Sounds ideal, right? That's precisely what your website should be doing for you.

Yet, too often, artists treat their websites as an afterthought — a static portfolio or a placeholder with outdated information. Your website is one of the most powerful tools for selling your work, attracting collectors, and building long-term relationships with your audience.

Let's explore how you can make your website your best salesperson.

Why Your Website Matters More Than You Think

In a world where people are constantly Googling and scrolling, your website is often the first impression you make. Whether someone hears about you at a show or finds you through social media, chances are they'll end up on your website — and decide within seconds if they want to keep exploring.

Unlike social media platforms that you don't control, your website is your space. You control how your art is presented, how people can buy it, and how they stay connected with you.

A good website doesn't just show your art. It sells your value as an artist.

Features That Turn Your Website Into a Sales Powerhouse

1. Professional Design and Branding

Your website should reflect the quality of your artwork. A clean layout, readable fonts, and consistent branding (colors, logo, voice) help people trust you're serious about your art.

Bonus tip: Make sure it loads quickly and looks great on phones and tablets.

2. Clear Navigation and Structure

Visitors should be able to find what they're looking for quickly: your art, your story, how to buy, and how to contact you.

Must-have pages:

Home – A strong intro and clear visual hook
About – Share your story, values, and process
Gallery or Shop – Highlight your available work
Contact – Make it easy to reach you
Blog or News – Optional but great for updates and SEO

3. High-Quality Images and Descriptions

Use crisp, well-lit photos of your work, including size, materials, and price (if for sale). Add a short description or story when possible — it creates an emotional connection and increases the chance of a sale.

4. Calls to Action (CTAs)

Every page should guide visitors to take action. Whether it's "Buy Now," "Inquire," or "Join My Email List", don't leave people guessing what to do next.

5. Email Sign-Up or Collector List

Not everyone buys on the first visit. Capture emails with a newsletter sign-up form and keep people engaged over time. Offer a small incentive like a downloadable print, behind-the-scenes access, or early show invites.

6. Updated Content and Social Proof

To build credibility and trust, keep your site current with recent shows, testimonials, media coverage, or awards.

Mistakes That Can Undermine Your Sales

Even great artwork can get lost if your site has:

Outdated design or broken links
No prices or confusing purchase options
Cluttered layout or hard-to-use navigation
No mobile version
No way to collect emails or continue the conversation

Action Steps: How to Improve Your Website This Month

Pick two areas from the list above that need attention.
Schedule time this week to make small updates.
Ask a fellow artist or friend to test your site and give honest feedback.
Include at least one strong call to action on each page.
Add a way for visitors to sign up for your emails.

Your website isn't just a digital portfolio — it's a crucial piece of your art business. When set up with intention, it becomes a powerful, always-on salesperson that can help you sell more, connect better, and grow your following.

You don't need to be a web designer to create a site that works — you need to be intentional and make small improvements over time.