Are you using email marketing for your art business?
Email marketing has been around for a long time, so it might get overlooked in your marketing plan in the face of new shiny marketing platforms. Or, maybe you used it once but dropped it as you got busier with other marketing tools.
Email marketing is still an essential part of an art marketing plan.
We discussed this recently at an Artisan Advantage Art Marketing Roundtable. The discussion included this list of eight reasons to use email marketing in your art.
Eight Reasons to Use Email Marketing for Your Art Business
1 – Quickly inform customers about new work, events, and any other news you want to share.
2 – It is easy to get started.
3 – It’s easier to engage with people than you might realize.
4 – You can connect with high-quality prospects.
5 – Increase visits to your website.
6 – It is a cost and time-effective marketing tool.
7 – Communicate effectively with different target markets.
8 – It can directly increase your sales.
If you missed the Round Table, grab this handy Email Marketing Checklist for Artists.