by Rebecca Sciullo | Mar 12, 2024 | Planning, Productivity, Resources, Time Management
Mastering Time Management and Planning: Your Path to Productivity
This week’s video focuses on some ideas for planning and time management. Recognizing that implementing new marketing strategies sometimes means there is more to do, I share a few ideas around planning and time management that have helped me a lot.
Video Recap
1 – The Rule of 3
I use the number 3 to guide my focus on yearly goals and daily tasks. Choosing three things to strive for or accomplish out of a seemingly never-ending to-do list helps prioritize what needs to be done without getting overwhelmed.
2 – Revisit Your Plans More Than Once a Year
Planning isn’t a once-a-year affair. Establish yearly goals but review them quarterly to adapt to evolving priorities. Break it down further by creating monthly, weekly, and daily plans. This approach encourages flexibility and accomplishment while staying focused on long-term objectives.
3 – Time Blocking
Maximize productivity by scheduling specific tasks and activities on your calendar. Designate dedicated time slots for work projects, studio time, or self-care to stay organized and accountable.
Trust the Process
Remember, progress is about consistent small steps over time. Celebrate each milestone, no matter how small, and trust in the journey toward your goals.
Resources Mentioned in the Video
Create a 12-Month Action Plan: Â Use the code PLANNING for a 70% discount.
Michael Hyatt’s Full Focus PlannerÂ
Join my Weekly Email NewsletterÂ
This post contains affiliate links which means I receive a small commission if you make a purchase using the link. For more information, see my full terms here.
by Rebecca Sciullo | Mar 18, 2023 | Channels, Events, Learning, Tools
Public relations (PR) and publicity can play a crucial role in the success of your art career. In today’s competitive art world, standing out among the sea of many talented artists is essential. PR and publicity can help you build your reputation, increase your visibility, and establish your credibility as an artist.
Please join me for an upcoming art marketing round table where we will explore the benefits, how-tos and strategy of PR and publicity for visual artists.
Let’s Talk about Getting You PR and Publicity!
Learn about resources that can help you with writing press releases and pitching journalists.
Â
PR and Publicity for an Art Business
PR and Publicity for an Art Business
March 28, 2023
Please register for one time slot below:
11:00 AM Est/8:00 AM Pacific
Or
6:00 PM Est/3:00 PM Pacific
Free Event to Help Your Art Business
This event is free, but space is limited.
For more information about upcoming round tables and other resources to help with your art marketing, please join my email newsletter.
by Becky Sciullo | Dec 1, 2021 | Planning, Productivity
It’s December 1st! Make this last month of the year count.
Year-end reviews and planning for next year are always a hot topic this time of year, and I encourage you to do that.
In addition to a year-end review and planning for the next year, there is one critical activity I’ve got in the habit of doing every year.  This activty ensures that I hit the ground running in January. It also helps me stay on track during a month typically filled with holiday events, parties, and travel. I like to refer to it as a “home-stretch” plan.
What does this “home stretch” plan entail?
As the year is coming to a close, a home stretch plan is simply a quick list of things that I would like to accomplish before the end of the year. I consider outstanding projects that I would like to wrap up. Then, I think about things I would like to have in place when I hit the ground running in January.
Before Thanksgiving, I sat down to figure out my “home stretch plan” and came up with the following priorities for the next four weeks. Some of the things on my plan included:
Make health a priority with healthy eating and exercise, mindful of the many opportunities coming up to indulge.
Helping my daughter tie up some loose ends regarding her post-graduate plans after high school.
Finish a product that I’ve been working on for too long now. It’s time to get it done.
Finally, make headway with or possibly (but realize it might not be realistic) complete my new website.
Keep it Simple
I like to keep it simple. Yes, I have holiday planning and other things to do, but these are the four things that I am focusing on going into the New Year. I use it as a reference to make sure I make time count during this busy month.
It doesn’t take long to do. Give some thought to your “home stretch plan” today so you can make these next four weeks count and hit the ground running in January. Leave yourself plenty of room for rest, relaxation, and holiday cheer, but help yourself get a leg up so you will feel ahead of the game on New Years Day.
Photo by Miguel A. Amutio on Unsplash
by Becky Sciullo | Nov 9, 2021 | Audience, Events
In Build a Dynamic Web Presence, learn the importance of identifying an audience for your visual art business. Figuring out the component can be one of the most challenging pieces of your the marketing puzzle. Attend a new webinar, Finding an Audience for Your Visual Art, to learn more about how to do this for your business. Â
Learn more here.Â
by Becky Sciullo | Nov 3, 2021 | Artist Blogging 101, Artist Websites, Blogging
Is your Artist Website Ready for Holiday Sales?
Halloween is over, and thoughts have turned to Thanksgiving and Christmas.
With news of shortages on the rise, holiday shoppers will reportedly get started earlier than usual this year. So make sure your artist website is ready. Here are some things you can do to make the most of the 2021 holiday shopping season smooth rather than chaotic.
First, Get Your Web Pages Ready
Update your How to Purchase page. If you don’t have one, devote a page to holiday shopping providing information such as cutoff dates for sales. Alert your customers trying to receive their order on or before December 24th of important dates for that to happen. Make sure you keep in mind shipping carrier deadlines. December 15th is a pretty good bet if shipping within the US, but make sure you research your particular situation. You could format this page in a Frequently Asked Questions format.
Make sure all of your work is listed on your site and up to date. And, if you are using a shopping cart, make sure the buttons are working.
Consider offering gift cards, which can be done through providers such as Square, or you can create your own.
Then, Prepare Your Blog Posts
Your artist blog is a perfect place to promote your products and services this holiday season. Here are some examples of the kinds of posts you can share to help your readers and maximize holiday sales.
Share new work to stay top-of-mind as people are browsing the internet for gift ideas.
If applicable, highlight different price points that might accommodate different pricing levels.
If there is any way to draw upon seasonal elements, do it. For example, if you create functional pottery, show images in holiday settings. For jewelry artists, highlight your creations paired with festive outfits.
Don’t forget customary campaigns like Black Friday and Cyber Monday and write some blog posts around these themes.
Share pertinent shipping dates in a blog post.
If you have a large local or regional following – consider highlighting local events that your followers may be interested in attending.
Don’t forget a plan for thanks and seasons greetings. At Thanksgiving, post a blog thanking your customers, followers, and fans. You might even want to send cards or offer a small token of appreciation for larger clients, but even a blog post will do. Just do it. You can do the same for Christmas and the New Year.
Get Ready for Art Sales
For all of these ideas, prepare them in advance! You will likely be too busy to focus on them when the time comes for them to post.
Share Your Ideas
Do you have an excellent idea for a holiday blog post? Share it by sending it to becky@artisan-advantage.com.
Photo by Artboard Studio on Unsplash
