by Becky Sciullo | Feb 16, 2021 | Events
Free Presentation! Use Blogging to Build Your Art Business
Join me for Blogging for Your Visual Art Business this Friday, February 19th at noon EST. Â
Attend this free presentation about how to use blogging to create an effective marketing system for your visual art.
This presentation uses my personal experience and real-life examples to outline a system any visual artist can use. The information is relevant for many popular web platforms such as WordPress, Weebly, Squarespace, or FASO. Learn how to consistently share work with an audience across various marketing channels such as social media and email marketing using an easy to use blogging platform as the driver for your business.Â
My goal is for you to gain a new enthusiasm for building a web presence, whether you are starting from scratch or improving upon an existing website.  Blogging to Build an Art Business offers advice for starting and maintaining this system in a manageable way.
Reserve your spot at the link below.
Blogging for a Visual Art Business
Friday, February 19, 2021
12:00 pm EST
by Becky Sciullo | Dec 14, 2020 | Learning, Resources
Here are some art marketing ideas for your Monday Morning.Â
Seven Art Marketing Ideas
1 – Use the power of video to grow your art business by creating a YouTube channel. Then, you can upload videos of demos, a visit to your studio, or creative slideshows featuring collections of your work.
2 – Create a Google My Business account. It lets you show up on Google Maps, and it’s free.
3 – Have an experimental mindset.  Do you want to try a new platform or have an idea to market your work but are afraid to leap? Try something new for a time and be willing to let the chips fall where they may. This mindset can help with procrastination and might open up a whole new opportunity for selling your work. An experimental mindset led to this. Â
 4 – Do you create a line of functional art (think ceramics and glassware)?  Consider setting up a wedding registry on your site. You can do this right from your website using password-protected pages for each registrant. In addition to encouraging more sales of your work, you might make some new fans for your work.Â
5 – Resist reducing prices. In my work with artist Robert Yonke, we increased prices in 2020 and continued selling art. Look around when you are shopping, the cost of most goods is not going down, Neither should the price of your work. If you do have art that you would like to move out, consider limited time only sales where you create a sense of urgency to encourage sales from people who love your work.Â
6 – Stay organized. I use and am an affiliate for Artwork Archive. It is probably my number one favorite tool for managing an art business. In addition to organizing your work, you can create custom viewing rooms, keep track of your clients, maintain a history for each piece of work, plus much more. Give it a try with a free trial period.Â
7- Participate with your state or town’s artist registry.  Most of them are free and will allow you to create a detailed public profile about you and your work. An artist registry is just one more opportunity to get found. Â
Get More Art Marketing Help
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by Rebecca Sciullo | Feb 3, 2020 | Artist Websites, Blogging, Learning
I had a consulting call recently with a client about building a blog for her creative business. While she was on board with the concept and how it could benefit her career, she said that she felt very overwhelmed.  And I agreed.
It can be overwhelming to think about building your artist blog.
I did it from scratch, not knowing a thing about blogging. Â My client can do it. Â Â I know that you can do it too.
What popped into my head during that call was the adage, “How do you eat an elephant?”
You’ve heard the saying, and you know the answer – one bite at a time, of course.
The same is true for your artist blog.
There are tangible ways to control the overwhelm. I can teach you.
Over the coming weeks, I’m going to walk you step by step through some of the basics of this process. Let’s call it Artist Blogging 101.
So stay with me here, check back weekly, and I’ll guide you through the process.
by Rebecca Sciullo | Oct 20, 2017 | Events, Social Media
Would you like to learn strategies to use social media to promote your art business?
Pittsburgh and surrounding area artists are invited to participate in an Art Marketing Round Table Discussion, hosted by Gilberti Fine Art Studio and Gallery in Coraopolis, PA.  Art marketing consultant Becky Sciullo and artist/gallery owner Cindy Gilberti will lead a discussion focused on social media strategies for visual artists. There are two different opportunities to attend in order to accommodate schedules.
The roundtables will start with a short 15-minute overview of the topic, followed by group discussion with an opportunity for artists to ask questions, share ideas and listen to what other artists have to say about the topic.
The events are free of charge. Â Size is limited to 15 participants per session and pre-registration is required. Â Please register at one of the links below.
If you have an artist statement that you’d like to share or review, bring it along. If not, that’s fine too! Just come prepared to take notes.
Sign up for one of the sessions below!
Thursday, November 2nd
10 am – 12 pm
Saturday, November 4th
10 am – 12 pm
by Rebecca Sciullo | Jun 20, 2017 | Events, Learning, Resources, Your Artist Statement
Today was the first in a series of  Art Marketing Round Table events in the Pittsburgh area.  Full disclosure – we met at a rectangular table…but it worked!  Eleven artists with a wide range of talents came together to learn about and discuss writing an artist statement. Everyone participated and shared thoughts, frustrations, and ideas about writing their statements.
The event was enough of a success that we decided to have a follow-up meeting in a few weeks after everyone takes the time to use what was learned today and work on their statements. Â Â Not only did we benefit from listening to other artist ideas, but some new relationships were formed.
If you missed today’s event, there is a second Round Table scheduled for this Saturday, June 24th. Â The event will be the same format that was facilitated today, to give another group of artists an opportunity to learn and grow in this area.
Thanks to Cindy Gilberti at Gilberti Fine Art Studio & Gallery for hosting the event, and thanks to the artists who came and participated fully in the discussion!
To join in the next Round Table, sign-up here.
