Finding Connections:  Subject and Function

Finding Connections: Subject and Function

Finding Connections : Subject and Function

In today’s discussion, we’re exploring two more ways people connect with artwork: subject matter and function.

 

Video Recap

Subject matter refers to creating art around specific subjects or activities of interest to a particular group. Another way people connect with art is through its function.

Identifying these connections can help to identify your niche or audience. Once someone connects with your art through subject matter or function, the next step is to nurture that relationship, which we’ll discuss in future episodes.

Understand the Connection

By understanding how people connect with your work, you can uncover niche markets and audiences.

If you’d like some personalized guidance, consider a complimentary call to discuss how we might be able to work together.

Niche and Audience Go Hand in Hand

Niche and Audience Go Hand in Hand

This first weekly video explores the terms niche and audience and how they work together. Then, we discuss first thoughts on identifying your niche audience.  It starts with discovering your unique artistic voice and understanding what sets your work apart. You’ll uncover valuable insights into your niche audience’s preferences by paying attention to who’s drawn to your art and why.

Links mentioned in the Video:

Get the free Guide:  7 Steps to Market Your Art to a Niche

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A Free Short Program –  Niche Marketing for Artists

A Free Short Program – Niche Marketing for Artists

Join Artisan Advantage for a New Program on Marketing Your Artwork to a Niche Audience.

 

Attend a  free virtual short program on marketing your artwork to a niche audience.  Art Marketing Briefs are similar to roundtables in that we focus on one subject, but the information will be delivered in a 30 minute presentation followed by Q&A.

 

graphic for a free program on marketing art to a niche

 

Craft a Niche Marketing Strategy for Your Art Business

Register for this one-hour event, where you’ll learn about finding and harnessing the potential of your unique niche.

Discover how marketing your artwork to a niche market can unlock success in your art business. Gain insights on how to start thinking about niche audiences by leveraging your distinct style, themes, or mediums. Whether you’re a seasoned professional or an emerging artist, this session provides ideas for using a niche strategy in your business.

 

Secure your spot below.

February 20, 2024
11:00 am EST/8:00 am PST
 Register Here 

Everyone who signs up will receive a Zoom link to participate live and a follow-up event recording. Take advantage of this opportunity to redefine or enhance your art marketing to a niche market. Reserve your spot today!

Holiday Retail Trends

chriAre you prepared to benefit from this year’s holiday retail trend?

According to a report from Deloitte, U.S. retail sales will grow about 4% this coming year.  Niche retailers, versus big box shopping experiences, are poised to gain this year.

Retail competition won’t come from the big box down the street or major e-commerce players,” Sides noted. “It’s likely to be the small and midsized retailers that focus on niche products and experiences. This group has been collectively stealing share from large, traditional retailers to the tune of $200 billion in annual sales over the last five years. The retailers that compete on differentiated products and experiences should be better positioned to outperform those who try to compete on low-price, value and convenience, or continue to rely on conventional sales events and promotions.

This is good news for artists, as original art in itself is a differentiated product.   It’s particularly good news for artists who are targeting a specific niche and have laid out a plan to market into this niche for the holiday season.

Photo courtesy of Evelyn Chin.

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