Mastering the Art of Blogging:  Join an Art Marketing Roundtable!

Mastering the Art of Blogging: Join an Art Marketing Roundtable!

Blogging for Your Art Business 

Having a solid online presence for your art business is crucial for success. One powerful tool that can significantly enhance your art marketing strategy is blogging. Whether you’re a painter, sculptor, photographer, or any other artist, blogging can help you connect with a broader audience, build your brand, and increase your art sales.

I’m excited to announce the next Art Marketing Round Table – “Blogging for Your Art Business.” This interactive event will share insights, strategies, and success stories about leveraging blogs to promote and sell art.

Why Attend the Art Marketing Round Table?

Gain Valuable Insights: We’ll cover topics such as creating compelling content, optimizing your blog for search engines, and some hidden benefits of blogging.  

Get Inspired: Blogging is an art form in itself. It allows artists to showcase their creativity beyond their physical artwork. You’ll learn ways to express your artistic vision through the round table discussions through engaging blog posts. Discover fresh ideas, storytelling techniques, and visual strategies to elevate your online presence.

Unlock Business Opportunities: A well-crafted blog amplifies your artistic expression and opens doors to new business opportunities and collaboration.

Event Details:

Date: September 20, 2023 

Choose between two time slots! 

Limited seats are available, so reserve your spot now!

How to Participate:


To join us at the Art Marketing Round Table, register for one of two time slots here.

Blogging has emerged as a powerful marketing tool, enabling artists to connect with their audience, showcase their work, and build a thriving art business. Take advantage of the opportunity to learn how to start or improve on using this tool. 

I look forward to seeing you at the round table!

Writing About Your Art:  Art Marketing Round Table

Writing About Your Art: Art Marketing Round Table

Can writing about your art can help you with sales?

 

writing-about-artThis event has closed.
Visit my Art Marketing Round Table Schedule for an upcoming event.

Writing for an Art Business

Some of the topics we will discuss: 

How writing about your art can help with sales.
How to get comfortable writing about your art.
Improving your writing skills.
Tools to help with the writing process.
Strategies for fitting writing into your schedule.
Tools that you can use to help yourself along.
Can you use AI to write about your business?

Art Marketing Round Tables are open-ended. Bring your questions and comments!

This Event Has Closed

Art Marketing Roundtable
Writing For an Art Business
Tuesday, February 28th, 11:00 am EST/8:00 am Pacific

This event is free, but space is limited.

 

“Business School” for Artists

What Can You Learn from The Office about Selling Your Art

I’ve been re-watching episodes of The Office this summer.  Like many people, it’s one of my all-time favorite tv shows.  Last week I caught “Business School”, an episode which contains one of my favorite scenes.  In fact, according to An Oral History of the Office podcast, I wasn’t surprised to hear that this is a fan-favorite scene.  Watch the video below where Michael comes to Pam’s art show and brings her to tears.

 

“This is our office and we sell paper!”

People purchase art that makes a connection with them.

Is it surprising that a typical office building illustration could be a precious piece of art for someone?  In this case, Michael’s ego had just taken a beating after hearing from business school students that the paper business may no longer be relevant.  The illustration of “the office” meant a lot to him.  Art is a unique commodity.  It doesn’t follow traditional economic rules of selling.  People will purchase art that they never intended to own if it strikes the right chord with them.

I have some personal anecdotal evidence in helping my artist father, Robert Yonke, sell his art. At a bluegrass music trade show, I saw a woman moved to tears who purchased a painting of turkeys that we had displayed to fill a space in his booth. It was not a likely sale at that particular event. But, It reminded her of the turkeys on the farm where she grew up as a child.  In a similar situation, I saw another customer get very emotional over a painting of a barge that he ended up purchasing.  It reminded him of the barge that his father worked on.

People purchase art that is authentic. 

It means that you understand or connect with what you are creating yourself. Notice how Michael recognizes his window, his car, and Pam’s car.

Create what you want.

This doesn’t mean that you have to create art to please all people.  If you’re going to sell it, though, you have to figure out how to present and get your art in front of the audiences that might best connect with it.

A final word.  Don’t forget to price your art!  Don’t be surprised when someone decides to purchase your work. Be prepared!

Get in front of people who connect with your work.

Would you like to learn more about how to get in front of audiences that love your work?  Sign up for the Create! Sell! newsletter where I will be announcing some exciting webinars and workshops starting this fall

Staying on Track Amidst Disruption

This is not the message I was hoping to post on St. Patrick’s Day….

A week ago, I was going about my usual routine – working on projects, planning for meetings, going to the gym, thinking about what we were having for dinner and what we were going to do for St. Patrick’s Day celebrations.  It’s crazy how much can change in a week.

It’s completely normal to be fearful during this time.   We should all be focusing on taking the mandated and worthwhile precautions to slow the spread of the virus.  Our first priority is to make sure everyone close to us is safe. I do believe we’ll get through this and be stronger because of it, but it has been a struggle to maintain that mindset.  While I’ve been having my ups and downs, I’m attempting to keep life on track as much as possible.  It’s the only way I can manage through this.

There Are Still Changes and Challenges to Face

In addition to the stress of the virus and life basically shutting down, economic disruption is also a point of concern. Disposable spending is dropping, and original art and other creative products are often not a priority purchase for most people item in times like these. Please don’t give up your business goals.  You may have to table some things right now, or put your focus on something else, but stick with some aspect of your work and business.  Maybe it’s just creating the work – and that’s okay!

Here Are Some Ideas on How To Manage Through This Time

Create! You probably have more time in the studio now. Embrace it.

Take advantage of this time to cross items off of your to-do list or focus on a project like improving your website. I plan on continuing to offer free tips on blogging for your art business.

Take time to enjoy some hobbies that you don’t get to enjoy as often as you would like. In the past two days, I’ve read more than I’ve read in the prior two weeks. Also, I’m picking my knitting back up.

Spend time with loved ones. You may not be able to visit in person, but how about a nice long phone call or some Facetime? If you can be in the same space, enjoy that as well. Today I did some meditative coloring with my daughter. I can’t remember the last time we did that.

Here is What Artisan Advantage is Doing During this Time

Posting will continue here and on my social media channels as much as possible.   I hope to finish some new resources that I’ve been working on.  Any meetings that I had scheduled in person will take place via a video call.

If you’re looking for some help with your blog, I’m going to open up some free consulting hours during this time.  I’ll be sending out a calendar where you can sign up in the next day or two.

If you want to send me a question about something you’re working on, please do!  You can reach me at becky@artisan-advantage.com.  

Let’s stay connected as much as possible!

 

Networking for Artists

Yes!  You can do it!

Are you looking to get your creative business noticed?  Or, would you like to expand the collector base for your artwork?   To find new collectors for their work, smart artists use networking.  Not just networking with other artists, but looking outside of the creative community to grow their audiences.  Building relationships with people in different types of businesses can lead to more opportunities for your work.

There are many ways to do this, through professional networking organizations, local chambers of commerce and finding events through tools such as Meetup and Eventbrite.  Once you find an event to attend, the following tips will help you to make the most of it.

 

Tips for Your Next Networking Opportunity

Just do it.

Are you hesitant to take that first step?   Start by setting a simple goal for yourself to attend one event per month.  Even better, find a friend and buddy up for the event.  Then, when you are more comfortable, see if you can increase the number to two  or three  a month.  The more events you attend, the more comfortable you will become with the process.

Practice.

It’s common to be nervous about attending a new event where you might not know many people.  If you’re not involved in group events on a regular basis, it might seem awkward for you.  Practice introductions ahead of time to put yourself at ease, especially if the meeting agenda includes formal introductions or “commercials”.   You could also plan some questions and conversation starters in advance. You might even try rehearsing a bit with a friend or family member beforehand.

Make a Plan.

Before the event, try to learn who might be in attendance.  You might be able to find a list of group members if you’re attending an event being sponsored by a Chamber or other business group.  You might find that you already know a few people on this list that you can look forward to seeing.   Or, you might find an interesting contact that you would like to meet.  Knowing who might be there helps you to prepare to make the most of the event.

Have a Goal.

Set a simple goal.  Can you make one new contact at the event or have one solid conversation?  Don’t worry about getting to everyone in the room.   Rather, just be prepared, but then let it happen, knowing you are ready and excited to meet a new contact or two.

Take Notes.

At the end of the event, if you have a good conversation with someone,  make a note of what you would like to remember about your discussion.   Notes will help you make more personal and meaningful follow-ups.

Follow Up.

Within a week of the event, take time to sit down and go through any notes or business cards that you’ve collected.  Then, take time to reach out on either social media or with a handwritten note (using your art if possible)!

 

A Final Note

Remember, it’s not about you.  Focus on learning about the people you have the opportunity to meet at the event, rather than worrying about getting your work in front of them.   Just make a few friends, follow-up and take it from there.

Get more ideas on how to grow your art business by subscribing to the Artisan Advantage newsletter here.

 

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