Blogging for An Art Business – Upcoming Art Marketing Roundtable

Blogging for An Art Business – Upcoming Art Marketing Roundtable

Join in An Art Marketing Roundtable about Blogging for Your Art Business

As a visual artist, you pour your time, energy and money into your creations. But how do you get people to notice your work?  Consider adding a blog to your marketing mix, where you can share your work, connect with your audience, and ultimately boost your art business.

Blogging is an often overlooked and misunderstood tool for artists.

Blogging isn’t just about writing—it’s about weaving a narrative around your art and creating a digital space where your creativity can flourish.

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Understand the Challenges

At September’s Art Marketing Roundtable, we will discuss some common challenges around blogging.

Lack of clarity

Many artists need help deciding what to blog about. But, in reality, artists have many worthwhile things to share with their audience. Sometimes, it takes a little time and thought to hash them out to develop a content plan.

Maintaining Consistency

Starting a blog is easy, but maintaining a consistent schedule is harder. With some simple planning, you can avoid writer’s block and stay on track with your blogging tool.

Fear

Sharing your personal stories and creations can leave you feeling vulnerable. How do you conquer the fear of putting your work out there?

Time!

Amidst the commitments of an artist’s life, finding time to blog can be challenging. How can you balance your studio time with your marketing efforts.

The impact of these challenges can be profound. Inconsistent blogging may lead to an unclear online presence, a lack of engagement with your audience, and slow business growth.

Overcoming the Challenges

Here are some strategies we will discuss to help overcome these challenges.

Creating an Editorial Calendar

Plan your blog posts ahead of time. Set achievable goals and maintain a consistent posting schedule to engage your audience.

Build Credibility Through Blogging

Your unique perspective as an artist is valuable. Sharing events, accomplishments, and new work consistently with your audience helps to build credibility.

Time Management

Block out specific time in your schedule for marketing, including your blogging, just as you do for your studio time. Prioritize tasks and eliminate distractions to stay focused.

Find Tools and Resources

Arming yourself with the right tools can make your blogging go smoother. At this roundtable, we will cover all these topics and some simple tools that can help the process.

What’s An Art Marketing Roundtable?

Art Marketing Roundtables are casual but informative events where artists join together around a topic to help their art business. You can participate as much as you like or just listen in.

These are free events via Zoom.

Register Here!

Is Your Artist Website Like a Ghost Town?

Is Your Artist Website Like a Ghost Town?

What happens when you neglect your artist website?  

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During the course of my work, I look at many artists’ websites. Often, I come across sites that I refer to as an artist ghost towns. I’m referring to something other than the ones that have reverted ownership to the domain registrar or are no longer available. I run across plenty of those too. By “ghost town”, I mean an active website where there isn’t any evidence that the artist is still active. The website looks abandoned. Telltale signs include the site featuring the same artwork for six months or longer, the latest blog post entry being a year old, or a calendar page advertising events that have long passed.

I get why this happens. 

Maintaining a website while creating art and all the other activities that go along with marketing gets to be a drag. You want to work in your studio without worrying about technical issues. Yet, you must avoid this fate for your site.

How to avoid turning your artist website into a ghost town.

Use a blog to frequently add new work, information about events, and any other relevant news about your work and business. Most platforms have a blogging function that you can activate.

Set a time in your calendar to review and update your site regularly. If you need to blog more frequently, try to add new work and check the site for updates at least once a month.

Ditch the Ghost Town.  How to bring your artist website back to life.  

Has your site become a ghost town, but you’re still a working artist? Here is what you can do to bring it back to life.

Make simple edits to make it current such as updating it with new work and information.

If you have a blog with outdated posts, start posting again. Don’t worry about the gap in time. Wait until you publish ten to fifteen new posts before sharing the site with others.

The good news about keeping your artist website current. 

If your website is a current reflection of your art practice, that’s great! If not, use the tips in this post to bring it back to life. The good news is that if you have a site in place and are comfortable making updates, making it a current showplace for your business should be easy.

Make it part of your plan.

If you need help figuring out how to keep your web presence up to date, drop into an upcoming Art Marketing Roundtable, where we’ll discuss this as part of planning strategies for 2023.

For more tips on maintaining a blog-based website for your art business, join my Create! Sell!  Newsletter.

 

Art Marketing Roundtable Recap: Pricing Your Art

Earlier this month, I enjoyed presenting another set of Art Marketing Roundtables at Gilberti Fine Art in Coraopolis.   “Pricing Your Art” was the topic.    The main focus was on having a plan for pricing art, and how to come up with that plan.

 

Have a Plan for Pricing Your Art.

This advice seems to repeat itself in each roundtable event.  Planning a consistent approach to pricing your work saves you time in the long run.  You won’t have to stress or deliberate when you are ready to price a piece of artwork.

What Goes into that Plan?  

There are different formulas used to price artwork.  Some formulas covered included pricing by size, using an hourly rate and taking materials and overhead into account.  We also reviewed research strategies that an artist can use to determine a good price range for their work.

Other Important Discussion

Other discussion points in the roundtable included how to add value to your work, when to raise prices and how to respond to requests for discounts on your work.

Pricing can be one of the toughest things for artists to figure out.  It’s not an exact science and it can be tough for an artist to price work that they are attached to emotionally.  The “right” price is going to be different for every artist, and the ultimate discussion came back to coming up with a strategy where your work is selling and you are making a profit on the work.

An artist can price work more confidently by coming up with a solid pricing strategy to use in their business.

Join Us for the Next Roundtable!

If you’d like to participate in an upcoming roundtable, sign up for my newsletter here to be notified when the next one is scheduled.

 

Five Takeaways from an Art Marketing Roundtable:  Social Media Strategies

Five Takeaways from an Art Marketing Roundtable: Social Media Strategies

Last week, another round of Art Marketing Roundtables were held at Gilberti Fine Art in Coraopolis.  These events are a great opportunity for artists to learn about and hear from other artists on a topic related to selling art.    If you couldn’t be there with us, here are five takeaways from the latest sessions on social media strategies.

Have 
a Plan.   You should have a plan for your art business and your social media strategy should follow that plan.    There are many platforms and many different ways you can present yourself via social media.  Make sure whatever you’re posting is working toward your goals.

Have a System.  Schedule regular time on your calendar to manage your social media.  You can check your sites quickly on a daily basis, but have at least one solid chunk of time a week where you schedule posts and manage your accounts.    Make a list in advance of the types of content that you want to post.  Consider mapping out a content calendar to guide your messages.

 Share.  When using Facebook, share your business page posts to your personal account.  Encourage comments.  Your posts will be viewed by more people if you consciously do this.  Also, share relevant content from other pages and people who you follow.

Focus.  When starting out, focus on mastering and building one platform before you move on to others.   Maintain profiles on other platforms in case someone is looking for you, but master one platform at a time.

Hashtags. 
Use them!  Not only in your posts, but for your own use when researching a topic.  When using hashtags, think broad and specific.  You want a mix of both in your post, but don’t overdo it.  Consider posting hashtags in a comment rather than the main post.  I really liked the idea of keeping a list of hashtags that you frequently use.  You won’t have to recreate the wheel every time you go to post.

Thank you to everyone who attended!  If you’d like to be notified about other events like this art marketing roundtable, sign up for my newsletter here

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