chriAre you prepared to benefit from this year’s holiday retail trend?

According to a report from Deloitte, U.S. retail sales will grow about 4% this coming year.  Niche retailers, versus big box shopping experiences, are poised to gain this year.

Retail competition won’t come from the big box down the street or major e-commerce players,” Sides noted. “It’s likely to be the small and midsized retailers that focus on niche products and experiences. This group has been collectively stealing share from large, traditional retailers to the tune of $200 billion in annual sales over the last five years. The retailers that compete on differentiated products and experiences should be better positioned to outperform those who try to compete on low-price, value and convenience, or continue to rely on conventional sales events and promotions.

This is good news for artists, as original art in itself is a differentiated product.   It’s particularly good news for artists who are targeting a specific niche and have laid out a plan to market into this niche for the holiday season.

Photo courtesy of Evelyn Chin.

Skip to content