Let Me Count The Ways….

Let Me Count The Ways….

All the Ways You Write about Your Art

 

Have you considered all the ways that you could potentially need to write about your art?

While preparing for my upcoming Art Marketing Round Table, I thought about all the different ways an artist might need to write about their ar

Reasons You Might Write For an Art Business

Artist Statement
Bio
Blog Post
Website Content
Press Release
Workshop Outline
Prepare for an interview
Artist Talk
Email Newsletter
Exhibition Proposal
Social Media
Grant Application

Forget Need…writing about your art is good for business!

But let’s forget about NEED for the moment. Yes, there are times that you will be asked or required to write something to do something for your art business. But, consider this. Writing is good for your art business. Writing about your art prepares you for speaking and answering questions about your work with interested collectors.

Join Me for a Free Art Marketing Round Table on Writing for Your Art Business

Dig in on this topic at an upcoming Art Marketing Round Table – Writing for an Art Business.

This event is FREE, but space is limited.

Register here!

The What and Why of an Artist Statement

Many artists dread writing an artist statement.  They will write a statement when required to do so for an application, a submission, or to accompany an exhibition.  While professional artists realize that the artist statement is necessary,  and will write one when required to do so, they may not find the process comes easily to them.   Also, there are some misconceptions out there when it comes to what an artist statement is.

Let’s review the what and why of an artist statement.  I hope to persuade you to write the best one possible for your body of work.  

What Is An Artist Statement? 

Your artist statement is a written document that explains your intention for your body of work. It helps the reader to understand your work better and could entice them to view it if they have not seen it before.  

There are different ideas about what an artist statement should contain and how to write one. A useful statement is one that makes someone want to view your work if they have not done so before. Or, it makes them want to take a second look at your work. It teaches or gives the viewer insight into something they may not know about the work by just looking at it.

Your artist statement is not your bio or about me page. Instead, it is primarily about your work, not your background. Your bio and artist resume/cv should exist separately from your statement.

I encourage you to craft the most effective statement you can for your work at this moment in time. 

 Why Should You Write an Artist Statement? 

The artist statement is more than just a written document about your work. To succeed with your visual art business, you need to stand out, get noticed, and make a connection with people in a noisy world. The artist statement helps you to do that. It is your opportunity to help people to view and understand your artwork, especially when you are not there to speak with them.  Also, it forces you to clarify what you want to communicate about your work. By doing this, you will be better prepared to speak and present your work, whether it is in a formal or informal setting. 

The bottom line – an artist statement prepares you for the opportunities that come your way, which is WHY you need to have one that effectively represents your work. Visit the Artisan Advantage Resources page for some tools to help with writing your artist statement. 

Sign up for the Artisan Advantage Newsletter to get a copy of this Cheat Sheet and more!

 

Please Submit Your Artist Statement….

“We ask you to submit your artist statement as well as images and information about your artwork to be juried by our panel.”

“You must submit your artist statement and CV with the online application.”

“If you are interested in exhibiting your work in the gallery, please submit your artist statement and samples of your work.”

“To complete your registration submit your artist statement…”

writing an artist statement

Are you serious about your visual art business?  If so, you are likely familiar with requests like the ones above.  If you haven’t yet, you will eventually need an artist statement.   Don’t wait until the last-minute.    Take time to write your artist statement sooner, rather than later.   The best way to write an effective statement that connects with your viewers is to do it in advance.  You will be better prepared for opportunities.  Also, you will be better equipped to speak clearly about your work.

Get help writing your artist statement.

If you are in need of an artist statement or need to update an existing statement, let me help you.  My “Writing an Effective Artist Statement” Micro Consulting session is designed to help you produce the perfect statement for your work.   I am offering these sessions for a limited time during the months of February and March.   Click here to learn more about how you can schedule a session and get that statement written.  

Photo by JESHOOTS.COM on Unsplash

Get Your Artist Statement “Cheat Sheet”

The Artist Round Table Sessions focused on writing an artist statement are over and plans are in the works for the next topic.  If you weren’t able to attend a session this summer,  you can still get a copy of the Artist Statement “Cheat Sheet” used to guide the discussion.  The Cheat Sheet contains tips that can help any visual artist who needs to write an artist statement.  Get your copy here when you sign up for the Artisan Advantage newsletter.

Art Marketing Round Table – Round #1

Today was the first in a series of  Art Marketing Round Table events in the Pittsburgh area.  Full disclosure – we met at a rectangular table…but it worked!  Eleven artists with a wide range of talents came together to learn about and discuss writing an artist statement. Everyone participated and shared thoughts, frustrations, and ideas about writing their statements.

The event was enough of a success that we decided to have a follow-up meeting in a few weeks after everyone takes the time to use what was learned today and work on their statements.    Not only did we benefit from listening to other artist ideas, but some new relationships were formed.

If you missed today’s event, there is a second Round Table scheduled for this Saturday, June 24th.  The event will be the same format that was facilitated today, to give another group of artists an opportunity to learn and grow in this area.

Thanks to Cindy Gilberti at Gilberti Fine Art Studio & Gallery for hosting the event, and thanks to the artists who came and participated fully in the discussion!

To join in the next Round Table, sign-up here.

Pittsburgh Area Art Marketing Round Table

Are you struggling to write an artist statement? Do you need an artist statement, but are unsure where to begin writing one?

Pittsburgh and surrounding area artists are invited to participate in an Art Marketing Round Table Discussion, hosted by Gilberti Fine Art Studio and Gallery in Coraopolis, PA.   Art marketing consultant Becky Sciullo and artist/gallery owner Cindy Gilberti will lead a discussion focused on writing an artist statement.   There are two different opportunities to attend in order to accommodate schedules.

The round tables will start with a short 15 minute overview of the topic, followed by group discussion with an opportunity for artists to ask questions, share ideas and listen to what other artists have to say about the topic.

The events are free of charge.  Size is limited to 15 participants per session and pre-registration is required.  Please register at one of the links below.
If you have an artist statement that you’d like to share or review, bring it along. If not, that’s fine too! Just come prepared to take notes.

Sign up for one of the sessions below!

Tuesday June 20th 
10 am – 12 pm

Saturday June 24th
10 am – 12 pm

 

 

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