by Rebecca Sciullo | Aug 28, 2023 | Resources, Tools
Artwork Archive – A Powerful Tool For Artists
If you’ve attended one of my events or worked with me one-on-one, you’ve heard me mention Artwork Archive. It’s a tool I use daily for my artist clients. Â My enthusiasm for it grows more and more every time I use it.
This powerful platform offers many features to streamline various aspects of your art business, from inventory management and sales tracking to marketing and exhibition planning.
Here are some of the ways this tool can help your art business.
Inventory Management
Artwork Archive provides artists an intuitive platform to catalog and manage their artwork inventory. With features like customizable categories, detailed descriptions, and storage of high-resolution images, you can easily organize your art collection. This organized approach makes tracking each artwork’s details, location, history, and pricing simple, helping you maintain an accurate and up-to-date inventory.
Simplified Sales Tracking
Keeping track of sales is crucial for understanding your business’s financial health. Artwork Archive enables you to record sales, generate invoices, and track payments, all within the platform.
Streamlined Contact Management
Building relationships with collectors, clients, galleries, and fellow artists is integral to your art business’s growth. Artwork Archive offers a contact management feature that allows you to maintain a comprehensive contacts database. You can easily access their information, track interactions, and communicate directly through the platform, enhancing your networking capabilities.
Effortless Exhibition Planning
Planning an exhibition can be a complex process. Artwork Archive simplifies this by providing tools to organize exhibitions, manage event details, and keep track of artwork loans.
Online Public Profile
In today’s digital age, having an online presence is crucial for artists. It offers a customizable public profile where you can showcase your art collection, share your artistic journey, and connect with potential buyers and collaborators. This professional portfolio platform boosts your online visibility and establishes your credibility as an artist. I still recommend a dedicated website, but there are ways to use this tool to enhance your digital presence.
Data Storage and Backup
Your valuable art inventory, sales records, and contacts are stored securely on the platform’s cloud-based servers, eliminating the risk of losing important information due to hardware failures. Additionally, regular backups ensure your data is safe and accessible at all times.
Time-Saving Automation
By automating many time-consuming tasks, this tool frees up more of your time for creativity. Instead of managing spreadsheets and paperwork, you can focus on producing art and engaging with your audience. This improved efficiency allows you to balance artistic pursuits and administrative responsibilities better.
Give it a try.
In the competitive world of selling art, leveraging the right tools can significantly impact your success. Artwork Archive offers artists a comprehensive platform that simplifies inventory management, sales tracking, contact management, exhibition planning, and more.
Don’t take my word for it though. Â Give it a try for yourself. Â Artwork Archive offers a free 14 day trial with no need to give a credit card. Â If you like the trial, you can then purchase it at a 20% discount.
I am an affiliate and will receive a small referral fee if you decide to purchase Artwork Archive. Â But, please know, I only recommend things that I use or really believe in!
Send me your questions!
If you decide to try it out, send me an email at becky@artisan-advantage.com if you have any questions while you are using it.
by Rebecca Sciullo | Jun 14, 2023 | Learning, Planning, Productivity, Time Management, Tools
How’s Your Year Going?
Do you plan once for your year and then not look at it again for the rest of the year? If you do, you’re not alone. It’s not uncommon to make solid plans and then get so busy with your work that you don’t check back in to assess how things are going.
Or, do you not have a plan but rather roll with things, creating work and putting it out there on your website or social media, hoping something will happen? Again, you’re not alone. The good news is there is always time to start making a plan.
You may have a plan and want to be more productive and assess how to improve things along the way.
For all three of these scenarios, and everything in between, join an upcoming art marketing round table where we will talk about doing a mid-year review for your art business and sharing productivity and planning tips.
How to do a Mid-Year Review for Your Art Business
Planning is for more than just the beginning of the year. Artists should periodically take stock of how things are going and where they need to adjust their plans. Do this with a mid-year review. And, if you’ve never made a plan for your business, you don’t have to wait for the beginning of the year to start. Instead, learn strategies to get started with art business planning at any stage of the game.
This art marketing round table will focus on a mid-year review of your art business. We will discuss the review process and areas you should consider when going through this process. Discussion points will include assessing your performance, systems, and goals over the past six months. Then, take that information to determine areas of adjustment and improvement for the rest of the year. This comprehensive evaluation will guide your decision-making in growing a vibrant art business. Going through this process will help you to re-evaluate and clarify goals, optimize your practices, and foster a plan for business growth.
We will also discuss productivity and time management techniques.
Art Marketing Round Table:  Mid-Year Planning – Wednesday, June 21, 2023
3:00 pm EST/12:00 pm Pacific
https://www.eventbrite.com/e/640713139247
Free Event to Help Your Art Business
This event is free, but space is limited.
For more information about upcoming round tables and other resources to help with your art marketing, please join my email newsletter.
by Rebecca Sciullo | May 4, 2023 | Artist Websites, Learning, Tools, Your Hub
Promote Your Art Business with Email MarketingÂ
Email marketing has become an important for businesses, including art businesses. Sending targeted, well-designed emails to your customers and subscribers can help you build relationships, promote your artwork, and boost sales. However, with the wide selection of email marketing services available, how do you select the right one for your art business?
Identify your email marketing goals
Before diving into the selection process, assessing your art business goals and how your email marketing will support them is important. Â
Consider your budget
Email marketing services come in different pricing plans, from free to expensive. Starting with a free service should be fine if you are just getting started. Some services charge based on the number of subscribers or the number of emails sent, while others have a fixed monthly fee. Different services offer different features at various pricing plans, so you should be able to find one that meets your budget.
Evaluate the features
Different email marketing services offer different features. Some key features include email templates, list management, automation, segmentation, A/B testing, analytics, and integrations with other tools. List the features you need and compare them across different services.
Check the deliverability rate
The deliverability rate is the percentage of emails that reach your subscribers’ inboxes. A high deliverability rate is crucial to the success of your email marketing campaigns. Look for a service with a good reputation for deliverability and measures to prevent your emails from being marked as spam. This article from EmailToolTester reviews popular services for their deliverability rate.
Try before you buy
Most email marketing services offer a free trial or plan with limited features. Take advantage of this to test the service and see if it meets your needs. Make sure to test all the features you need and evaluate the platform’s ease of use.
Look for user reviews
Finally, look for user reviews of the email marketing service you’re considering. User reviews can provide valuable insights into the service’s strengths, weaknesses, and user experience.
Just Start!
In conclusion, choosing a reliable marketing service is important, but even more crucial is just starting. Use these tips as a guide, but avoid getting too bogged down with analysis. Searching online will find you many review on different services. Â I used Mailchimp for years and recently switched to MailerLite, and it was an easy transition. You can always do the same.
Get the Artist’s Email Marketing Checklist
Would you like more information like this to help your art business sent directly to your inbox? Then, please join my email newsletter here, and as a thank you, I”ll send you an Artist’s Email Marketing Checklist.
by Rebecca Sciullo | Mar 18, 2023 | Channels, Events, Learning, Tools
Public relations (PR) and publicity can play a crucial role in the success of your art career. In today’s competitive art world, standing out among the sea of many talented artists is essential. PR and publicity can help you build your reputation, increase your visibility, and establish your credibility as an artist.
Please join me for an upcoming art marketing round table where we will explore the benefits, how-tos and strategy of PR and publicity for visual artists.
Let’s Talk about Getting You PR and Publicity!
Learn about resources that can help you with writing press releases and pitching journalists.
Â
PR and Publicity for an Art Business
PR and Publicity for an Art Business
March 28, 2023
Please register for one time slot below:
11:00 AM Est/8:00 AM Pacific
Or
6:00 PM Est/3:00 PM Pacific
Free Event to Help Your Art Business
This event is free, but space is limited.
For more information about upcoming round tables and other resources to help with your art marketing, please join my email newsletter.
by Becky Sciullo | Jun 28, 2021 | Artist Websites, Resources, Tools
Here are some marketing ideas for your Monday morning.
Five Art Marketing Ideas
1 – It’s never too soon to start your email list—many people who visit a website for the first time never return. It’s good when fans subscribe to social media profiles, but that doesn’t guarantee that they will see all of your content. One way to keep people coming back and ensure they don’t miss content is by asking them to subscribe to your blog or an email newsletter.Â
2 – Make sure your website is mobile-friendly using a tool like this. Â
3 – Make it easy for people to purchase from you. You can do this by having clear information on your website, such as a call to action or easy-to-find purchase buttons in your gallery. It also helps to have a dedicated page explaining how to purchase work.Â
4 – Print out your work as stickers using a service such as Sticker App. You could include them as thank-you for artwork purchases or offer them as a fun, low-cost item when displaying your work for sale. Â
5 – If you offer limited edition prints, rather than providing them as afterthoughts to your original work, give them the attention they deserve. Announce the release of each new edition through your email newsletter, blog, and social media. Â
Learn More
Monday Morning Marketing Ideas is a regular blog post series to offer ideas that you might use in your business. Thoughts provided cover a wide variety of medium and marketing methods. Some may seem a little crazy. Others, you might say, now why didn’t I think of that? These are simply ideas that pop into my head or come across my desk as I work through the week. I don’t always have time to write an entire blog post on the subject, but I thought they might be worth sharing.Â
For even more ideas and information, join my weekly newsletter here.Â
by Becky Sciullo | Jun 14, 2021 | Resources, Tools
Here are some marketing ideas for your Monday morning.
Five art marketing ideas.
1 – Want to jump on the TikTok bandwagon? Here is a guide for small businesses.
2 – Prices on your website are a good thing. People may have no idea whether or not they are in your price range, and they might not feel comfortable asking you. Make it easy for people to work with you by listing them.
3 – If you are a plein air painter, share images of your work in context. Simply take pictures of your work on the easel before you leave the area where you are painting.
4 – Writing interesting descriptions about your work can help with SEO.
5 – Are you headed back to live events and festivals this summer? Piggyback on current shopping trends and offer a pre-purchase option where possible allowing people to then pick up in person at the event.
Learn More
Monday Morning Marketing Ideas is a regular blog post series to offer ideas that you might use in your business. Thoughts provided cover a wide variety of medium and marketing methods. Some may seem a little crazy. Others, you might say, now why didn’t I think of that? These are simply ideas that pop into my head or come across my desk as I work through the week. I don’t always have time to write an entire blog post on the subject, but I thought they might be worth sharing.Â
For even more ideas and information, join my weekly newsletter here.Â
