Monday Morning Marketing Ideas – July 12, 2021

by | Jul 12, 2021 | Artist Websites, Resources, Social Media

Here are some marketing ideas for your Monday morning.

Seven Art Marketing Ideas

1 – If you offer an email newsletter sign-up on your website, make sure you send a welcome email when new subscribers join your list. Make an impression when they’ve just joined, and you and your work are top of mind.  

2 – Consider Instagram live for artist talks, Q&A sessions, and other interactions with your fans. 

3 – With all this marketing, don’t forget about your portfolio. A focused, organized, and up-to-date portfolio prepares you to present your work whenever asked. I love Artwork Archive for this purpose.  

4 – Identify buying patterns with your customer base and organize your marketing efforts around these patterns. 

5 – Are you looking for a way to create graphics or marketing materials with your art? Try Canva!  I have zero graphic design skills and find it very easy to use:)

6 – Use these visual content marketing trends to your advantage.  

7 – Finally, if you want to get started with email marketing, here is a great round-up of the top free services.  

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Monday Morning Marketing Ideas is a regular blog post series to offer ideas that you might use in your business. Thoughts provided cover a wide variety of medium and marketing methods. Some may seem a little crazy. Others, you might say, now why didn’t I think of that? These are simply ideas that pop into my head or come across my desk as I work through the week. I don’t always have time to write an entire blog post on the subject, but I thought they might be worth sharing. 

For even more ideas and information, join my weekly newsletter here. 

Monday Morning Marketing Ideas – June 21, 2021

by | Jun 21, 2021 | Learning, Social Media

Here are some marketing ideas for your Monday morning.

Four art marketing ideas:

1 – Share your sketchbook images. People love to look at behind-the-scenes work such as this.

2 – Does your community have empty storefronts? Approach your local development agency or government to find out if there are opportunities for you to display your work.

3 – Will you be exhibiting at an upcoming fair or festival? Make sure to send an email informing people where they can find you – especially if it is a large event – give them the booth number and specific details on finding you. And, it doesn’t hurt to send it more than once.

4 – Are you using Instagram? Here are some useful tips from Wishpond.

Learn More

Monday Morning Marketing Ideas is a regular blog post series to offer ideas that you might use in your business. Thoughts provided cover a wide variety of medium and marketing methods. Some may seem a little crazy. Others, you might say, now why didn’t I think of that? These are simply ideas that pop into my head or come across my desk as I work through the week. I don’t always have time to write an entire blog post on the subject, but I thought they might be worth sharing. 

For even more ideas and information, join my weekly newsletter here. 

Monday Morning Marketing Ideas – May 3, 2021

by | May 3, 2021 | Artist Websites, Blogging, Learning, Social Media, Tools

Here are some marketing ideas for your Monday Morning.

Seven Art Marketing Ideas

1 – Set up an art loan program where people can make arrangements to rotate art and refresh their walls for a set monthly fee.

2 – Feature up to ten pieces of work in a collection in an Instagram carousel post.

3 – We spring clean our homes. Why not spring clean your business, ultimately making you more effective at marketing and selling your work. Step back and take care of some of those things that may have become cluttered or that you don’t deal with very often.

4 – Take your audience behind the scenes by sharing an insight into your process. Still images are great, but short videos are even better.

5 – Invite followers and readers to “ask me anything”. It’s an engaging way to open up a conversation with them and get insight into what your audience wants to hear from you.

6 – Use a mind-mapping tool like Mindmeister to help brainstorm ideas for anything from blog post ideas to finding an audience.  

7 – A downside of Instagram is the inability to share links other than in your bio. Here is an excellent idea on how to get more out of that one link.  

Learn More

Monday Morning Marketing Ideas is a weekly blog post series to offer ideas that you might use in your business. Thoughts provided cover a wide variety of medium and marketing methods. Some may seem a little crazy. Others, you might say, now why didn’t I think of that? These are simply ideas that pop into my head or come across my desk as I work through the week. I don’t always have time to write an entire blog post on the subject, but I thought they might be worth sharing. 

For even more ideas and information, join my weekly newsletter here. 

Monday Morning Marketing Ideas – April 5, 2021

by | Apr 5, 2021 | Artist Blogging 101, Artist Websites, Learning, Social Media

Here are some marketing ideas for your Monday morning.

Five Art Marketing Ideas

1 – When strategizing about press releases – consider your college alumni magazine. Whether or not you went to the school for a fine arts degree, the information is still newsworthy, and your life experience has informed your work. 

2 – Claim your social media handle before you start posting on the platform.  Here is how and why to do this. 

3 – If you’re getting ready to open your studio, you should read this from Artists Network. 

4 – Authority is something that may cause someone to purchase your work over that of another artist. Build your authority by making sure you don’t leave out important information on your website. Authority building information includes:

  • Your education.
  • Any awards you’ve received.
  • Classes you’ve taught.
  • Exhibitions that you’ve won.ar

Don’t worry if you are starting out and don’t have much to add to the list. Blogging regularly about your practice is another way to garner authority.  

5 – Yes, artists are on TikTok. If you want to jump in, go here. 

Get More Art Marketing Help

Would you like weekly updates with information like this to help your art business?  Sign up for my mailing list here.  

Monday Morning Marketing Ideas – March 29, 2021

by | Mar 29, 2021 | Learning, Planning, Social Media

Here are some marketing ideas for your Monday morning.

Seven Art Marketing Ideas

1 – Consider an off-holiday flash sale for your work. Flash sales work great for impulse buys and to increase sales during slower times of the year. Choose a short time period, announce your flash sale on your site, and then through marketing channels such as your email list. You can select a specific body of work and even target a select group of clients for the sale. I ran a flash sale for Robert Yonke a few years ago, and we were able to sell some work that had previously not attracted much interest. Don’t sell inferior work that is not up to your usual quality, but instead, offer older work that you’d like to find a home for or a special series created just for the flash sale. If you don’t like the term flash sale, call it a limited-time-only sale.  

2 – When strategizing about media outlets to send press releases, consider publications produced by vendors you use. Do you only use a particular company for a unique tool or material? Do they have a blog or email newsletter? Pitch them for a feature story about you and your work. 

3 – Gain exposure for your work by submitting an article for consideration to art magazine websites like Ladder and Key.   

4 – People are searching for local businesses. Build out your Google Business profile.  

5 – It’s almost April 1st and the start of a new quarter. When planning for your business, I like to use rolling quarters—no better time to start than now. 

6 – If you use Instagram to market your art, make your account public so users can see your profile and content. 

7 – When using Facebook to promote your art, set up a separate business page from your personal profile. Then, claim or create a recognizable URL, like www.facebook.com/artisanadvantage, rather than the randomly assigned numbers Facebook will assign you. 

Get More Art Marketing Help

Would you like weekly updates with information like this to help your art business?  Sign up for my mailing list here.  

Monday Morning Marketing Ideas – March 22, 2021

by | Mar 22, 2021 | Artist Websites, Social Media

Here are some marketing ideas for your Monday morning.

Five Art Marketing Ideas

1 – When creating a website, only include pages that are relevant to your art business. Just because another artist is using or listing a gallery page, don’t feel compelled to have one if you don’t show work in galleries (it’s okay!) I notice when artists are using web platforms specifically built for artists, this sometimes happens. 

2 – Your website footer is an excellent place to add a copyright information.

3 – Stage your art – including three-dimensional art! Someone forwarded me a beautiful email newsletter from artist Francis DeFabo where she stages her pottery beautifully.

4 – Please give me more than a name, size and price! Make sure you are providing context to your artwork. This means you include things like the inspiration behind your art and how you create it. You can focus on anything relevant to that particular piece of art.  

5 – Use carousel posts on Instagram to features collections or work in a series. 

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