Art Marketing Round Table – Round #1

Today was the first in a series of  Art Marketing Round Table events in the Pittsburgh area.  Full disclosure – we met at a rectangular table…but it worked!  Eleven artists with a wide range of talents came together to learn about and discuss writing an artist statement. Everyone participated and shared thoughts, frustrations, and ideas about writing their statements.

The event was enough of a success that we decided to have a follow-up meeting in a few weeks after everyone takes the time to use what was learned today and work on their statements.    Not only did we benefit from listening to other artist ideas, but some new relationships were formed.

If you missed today’s event, there is a second Round Table scheduled for this Saturday, June 24th.  The event will be the same format that was facilitated today, to give another group of artists an opportunity to learn and grow in this area.

Thanks to Cindy Gilberti at Gilberti Fine Art Studio & Gallery for hosting the event, and thanks to the artists who came and participated fully in the discussion!

To join in the next Round Table, sign-up here.

Holiday Retail Trends

chriAre you prepared to benefit from this year’s holiday retail trend?

According to this report from Deloitte, U.S. retail sales will grow about 4% this coming year.  Niche retailers, versus big box shopping experiences, are poised to gain this year.

Retail competition won’t come from the big box down the street or major e-commerce players,” Sides noted. “It’s likely to be the small and midsized retailers that focus on niche products and experiences. This group has been collectively stealing share from large, traditional retailers to the tune of $200 billion in annual sales over the last five years. The retailers that compete on differentiated products and experiences should be better positioned to outperform those who try to compete on low-price, value and convenience, or continue to rely on conventional sales events and promotions.

This is good news for artists, as original art in itself is a differentiated product.   It’s particularly good news for artists who are targeting a specific niche and have laid out a plan to market into this niche for the holiday season.

Photo courtesy of Evelyn Chin.