Saturday Round-Up

In case you missed these, the following is a round-up of articles and items that I shared on social media this week:

When Should We Ignore Criticism? by Tanner Christensen.    All criticism is not equal!  As an artist, you need to see out critiques of your work.  On the other hand, there are times when you should ignore criticism.

Do You Need to Copyright Your Artwork Online? on Artwork Archive.  Copyright was a topic of discussion at our recent Round Table on Social Media Strategies.  This article provided some timely follow-up for our discussion.

Apply These 7 Techniques to Improve the Loading Speed of Your Small Business Website by Steven Scheck.  Do you have an artist website?  If so, you need to make sure that you are loading images properly so that they aren’t hindering the speed of your site.

Failing Forward by Greg Ruth is a good argument for failing.

If you’d like to get helpful articles and ideas as I post them, follow me on Facebook at www.facebook.com/artisanadvantage.  !  If you’d like to get my monthly newsletter, subscribe here. 

Five Takeaways from an Art Marketing Roundtable: Social Media Strategies

Last week, another round of Art Marketing Roundtables were held at Gilberti Fine Art in Coraopolis.  These events are a great opportunity for artists to learn about and hear from other artists on a topic related to selling art.    If you couldn’t be there with us, here are five takeaways from the latest sessions on social media strategies.

Have 
a Plan.   You should have a plan for your art business and your social media strategy should follow that plan.    There are many platforms and many different ways you can present yourself via social media.  Make sure whatever you’re posting is working toward your goals.

Have a System.  Schedule regular time on your calendar to manage your social media.  You can check your sites quickly on a daily basis, but have at least one solid chunk of time a week where you schedule posts and manage your accounts.    Make a list in advance of the types of content that you want to post.  Consider mapping out a content calendar to guide your messages.

 Share.  When using Facebook, share your business page posts to your personal account.  Encourage comments.  Your posts will be viewed by more people if you consciously do this.  Also, share relevant content from other pages and people who you follow.

Focus.  When starting out, focus on mastering and building one platform before you move on to others.   Maintain profiles on other platforms in case someone is looking for you, but master one platform at a time.

Hashtags. 
Use them!  Not only in your posts, but for your own use when researching a topic.  When using hashtags, think broad and specific.  You want a mix of both in your post, but don’t overdo it.  Consider posting hashtags in a comment rather than the main post.  I really liked the idea of keeping a list of hashtags that you frequently use.  You won’t have to recreate the wheel every time you go to post.

Thank you to everyone who attended!  If you’d like to be notified about other events like this art marketing roundtable, sign up for my newsletter here

Art Marketing Round Table – Round #1

Today was the first in a series of  Art Marketing Round Table events in the Pittsburgh area.  Full disclosure – we met at a rectangular table…but it worked!  Eleven artists with a wide range of talents came together to learn about and discuss writing an artist statement. Everyone participated and shared thoughts, frustrations, and ideas about writing their statements.

The event was enough of a success that we decided to have a follow-up meeting in a few weeks after everyone takes the time to use what was learned today and work on their statements.    Not only did we benefit from listening to other artist ideas, but some new relationships were formed.

If you missed today’s event, there is a second Round Table scheduled for this Saturday, June 24th.  The event will be the same format that was facilitated today, to give another group of artists an opportunity to learn and grow in this area.

Thanks to Cindy Gilberti at Gilberti Fine Art Studio & Gallery for hosting the event, and thanks to the artists who came and participated fully in the discussion!

To join in the next Round Table, sign-up here.

Telling a Story Verses Selling

We talk about the power of your story in Artist Boot Camp.  Storytelling expert Kindra Hall explains how you can conquer your fear of the sales process through your story.

If the thought of “selling” makes you a little squeamish, never fear. All you need to do is re-frame your thinking. You are not a salesperson, you are a storyteller. You tell the story of your art and the stories of the difference your art makes. You aren’t making a pitch, you are simply sharing a story that could be relevant to your potential customer and inspire them to buy.

Click here to read more of her article Conquer Your Fear of the Sales Process published in Handmade Business Magazine.